As baseball season begins, Edmunds has re-signed its star player.

The car-shopping platform said it will once again team with utility player Tommy Edman of the two-time defending World Series champion Los Angeles Dodgers in its ad campaigns for the 2026 season.

Edman came on board with Edmunds last spring following his standout performance playing a variety of positions during the Dodgers’ run to the 2024 title. He was a fit for the company in a number of ways, including the similarity of his name with Edmunds’, his versatility on the field and his association with the Los Angeles area — Edmunds’ home base and the nation’s largest car market — through the Dodgers.

“Last season gave us a great opportunity to connect the Edmunds brand with Dodgers fans in a way that felt authentic to Los Angeles, while also spotlighting our upgraded appraisal tool that delivers up to three real offers for car owners,” Edmunds senior vice president of marketing Alison Steinlauf Anziska said. “Extending our partnerships with the Dodgers and Tommy allows us to keep building on that momentum while highlighting the super-utility nature of Edmunds as a platform designed to help drivers research, buy and sell cars with confidence.”

Just as last year, Edmunds branding will continue appearing on the Dodgers’ digital channels, including the team’s website, email newsletters and social media. Campaign content featuring Edman will also be shared on his social platforms, Edmunds said, bringing the partnership directly to fans online.

Radio play-by-play broadcasts and digital livestreams of the team’s games on AM 570 LA Sports will also include Edmunds brand mentions.

Edmunds said it will also connect with fans in person at Dodger Stadium through activations during select home games, as well as in sweepstakes opportunities featuring tickets and exclusive game-day experiences.

The collaboration will also include a fan survey connecting Dodgers fandom with Edmunds’ automotive insights, exploring driving habits and vehicle preferences among fans throughout the Los Angeles area.

The company said Edman’s versatile skillset — shifting between infield and outfield positions and delivering at the plate from various spots in the batting order — is a big reason why he’s returning to the Edmunds lineup this season.

“Tommy’s ability to step in wherever the Dodgers need him reflects what Edmunds delivers for car shoppers,” Anziska said. “Whether someone is researching vehicles, comparing prices, exploring inventory or getting an offer for their current car, Edmunds provides the tools and insights drivers need to cover every base.”

Last year, Edman starred in the “Edman on the Street” ad campaign, in which he introduced Edmunds’ vehicle appraisal tool by surprising Angelenos with real offers for their cars.

This season, the spotlight will expand to highlight a broader set of resources available to drivers, from vehicle research and expert reviews to inventory search and pricing insights, which Edmunds said comes at a time when drivers are navigating a complex automotive landscape shaped by ongoing affordability pressures.

“In today’s market, consumers need clarity and confidence more than ever,” Anziska said. “That’s exactly what Edmunds is here to provide — trusted guidance that helps drivers make smarter decisions for their lifestyles and budgets.”