The news that Hyundai’s Dealer Website Certification Program has selected Dealer.com as a website and digital advertising provider means that for more than 600 North American Hyundai dealers, Dealer.com will remain an endorsed website provider. Dealer.com, a Cox Automotive brand, also said the agreement continues a long-standing partnership that it says is “rooted in driving […] [Read More]

Yavor Efremov says that up to now, no path has existed for Motor1.com users to buy a new or used car after they have read Motor1.com reviews and research content. Motor1.com is part of the Motorsport Network, and Efremov, who is chief executive officer of the network, said U.S.-based car buyers, through Motor1.com, can now […] [Read More]

An industry association with safety in its name finalized its leadership structure for 2020. At the recent Automotive Safety Council board meeting, the ASC nominated a new vice chairman. With this appointment, ASC board of director officers and president now includes: — Chairman: Mark Wehner vice president of Joyson Safety Systems — Vice chairman: Steven […] [Read More]

Insurance marketplace DealerPolicy recently conducted a study showing that more than 80% of car buyers would prefer to complete everything relating to their car purchase, including insurance, while they are buying their car at the dealership. DealerPolicy allows customers to purchase insurance by connecting them with licensed insurance agents while at the dealership or after […] [Read More]

Dealers should think of their customers’ service experience as a way of achieving more customer loyalty and retention, said Xtime vice president and general manager Tracy Fred. An efficient check-out process, the technology company adds, is also important in keeping consumers happy and coming back. To help with that, Xtime is partnering with CenPOS, which […] [Read More]

Dealer.com describes video advertising as a “consistently undervalued channel.” The company noted a 2017 Business Insider Intelligence Future of TV Report showing that 20% of the population is no longer reachable through television as people get their information from other sources. A new partnership between Dealer.com — a Cox Automotive brand — and digital marketing […] [Read More]

Chris Walsh says consumer engagement with video content is growing. Along with that, advertising dollars are moving to digital video ad formats, said Walsh, who is vice president and general manager at Naked Lime Marketing. “However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos,” Walsh said […] [Read More]

With Lithia Motors’ new sell-from-home experience, a customer first inputs a few vehicle details. Then, the algorithm shows an immediate offer. After that, the seller meets at his or her chosen location with a concierge who picks up the car. Then, funds are deposited into the seller’s bank account. “It was the best experience we ever had […] [Read More]

As the new vice president and general manager of national sales for auto industry digital marketplace Cars.com, Julie Scott seeks to bring growth to Cars.com’s national sales channel. In doing that, Scott will focus on advertising that drives business for OEMs, regional dealership groups and brands looking to gain from Cars.com’s insights and its monthly […] [Read More]

How blockchain can be used in the automotive industry continues to make significant progress, according to a leading organization’s update shared on Monday. The Mobility Open Blockchain Initiative (MOBI) is working with BMW, Ford, General Motors, Groupe Renault, Honda and other major automakers to develop a multi-stakeholder proof of concept (PoC) for a blockchain-based vehicle […] [Read More]