With the test drive in mind, Autotrader takes consumers on a visual journey via its latest national ad campaign that features a simulated racecourse packed with several speeding vehicles to illustrate the online car shopping site's key offerings since its revamp. The new ad highlights the site’s latest performance enhancements, including the addition of Kelley Blue Book Price […] [Read More]

Traditionally, a typical visitor on NADAguides.com — a site known primarily for vehicle pricing and values — would likely be on the lower end of the car-shopping funnel. They know the specific year, make and model of the car they’re looking to buy or trade; they’re “about ready to pull the trigger on a transaction,” said […] [Read More]

After working closely with MAXDigital during his time spent as chief operating officer at CARite, Michael Cavanaugh has been brought aboard to serve as MAXDigital head of strategic partnerships, the company announced Friday. Under Cavanaugh’s leadership, the national network of car dealers grew from nine stores to 25 stores, according to MAXDigital, a current CARite customer. Cavanaugh, who brings more than two decades […] [Read More]

Accu-Trade is the latest company to join the CDK Global Partner Program, the company announced Thursday. As an approved CDK Partner, Accu-Trade is now part of a marketplace made up of over 350 partner companies that offer more than 450 different applications that are developed to help dealers. The program is one of the largest, third-party partner […] [Read More]

Dealers using AuctionACCESS’s newly redesigned mobile application are now eligible for discounted Black Book Digital subscriptions. Black Book announced that it has partnered with AuctionACCESS to provide its dealers with a promotional code that can be used when signing up for new subscriptions to Black Book Digital. Via Black Book Digital subscriptions, dealers have access […] [Read More]

At last month's NADA Show 2018 in Las Vegas, TrueCar CEO Chip Perry and Auto Remarketing senior editor Joe Overby sat down for a one-on-one podcast, where the discussion topics ranged from the projects TrueCar has on its radar this year, its potential in the digital retail space, the "governing trend in our industry" and […] [Read More]

Since Carvana retails used vehicles online, evidently the company wants to make sure its inventory is highlighted in one of the most state-of-the-art ways possible. According to an announcement distributed on Tuesday, Carvana has acquired fellow technology innovator Car360, accelerating Carvana’s 360-degree photo technology capabilities with 3D computer vision and augmented reality (AR). More than five […] [Read More]

Nissan dealers can continue to highlight the benefits of satellite radio in many of the automaker’s vehicles — including certified pre-owned models. On Wednesday, SiriusXM announced an agreement with Nissan North America that extends the ongoing relationship between the two companies for five more years and through the 2023 model year. Nissan and INFINITI customers […] [Read More]

Enhanced technology not only makes vehicles more enjoyable for owners to have, but it also must be considered as finance companies structure their underwriting to account for the value of these features. Strategy Analytics recently released a study showing how smartphone mirroring features Android Auto and Apple CarPlay have become far more widespread across model […] [Read More]

For the second time this month, Hearst Autos has made a significant move associated with Car and Driver in an effort to boost dealership sales activities. On Tuesday, Hearst Autos announced today that it has joined the CDK Global Partner Program, one of the largest, third-party partner programs in the automotive industry. The partnership is […] [Read More]