dealerAffinity introduced Wednesday its leadAffinity online lead generation platform that is designed to capture in-market leads on a dealer's website. This follows the company’s January announcement that it has joined the expanding CDK Global Partner Program this year. The dealerAffinity solution suite provides online trade appraisals, live web chat with text messaging and on-site auctions […] [Read More]

Carlease announced Wednesday that it has appointed Cars.com 's former president and founder Mitch Golub to serve as chairman of its board. This follows news from last month that the company has raised $3.5 million in an initial funding round led by venture capital firm Lightbank, along with a group of auto industry veterans that […] [Read More]

Online auto marketplace CarGurus rolled out three new TV advertising spots Wednesday to launch its second mass-media brand campaign. The three 30-second TV spots to kick off the “Everything You Need to Know”  campaign are airing on broadcast and cable networks, and coincide with national YouTube, Facebook and digital marketing efforts, CarGurus said in a […] [Read More]

Liquid Motors announced Wednesday a new partnership with MyDealerOnline to allow customers using Liquid Motors’ auto remarketing solutions to include their vehicles on dealer’s websites that leverage MyDealerOnline’s product. The companies completed integration in January. When a consumer contacts the dealer to buy a vehicle listed on a MyDealerOnline powered site, the dealer is now […] [Read More]

Carvana announced Wednesday that it has grown its Golden State footprint to include San Diego used-car shoppers. Customers in the city can now join Los Angeles residents who can shop Carvana’s more than 10,000 vehicles and schedule as-soon-as-next-day vehicle delivery. “There are so many things the people of San Diego could be doing on a Saturday […] [Read More]

Former Kelley Blue Book and Autotrader executive Rick Wainschel is now the vice president of analytics at global marketing company Epsilon. Wainschel, who joined the company the week of Feb. 19, will head up analytics strategies designed to provide strategic consulting and optimize consumer outreach for Epsilon’s automotive clients, a company spokesperson said via email. […] [Read More]

PERQ announced Tuesday that it has appointed Stephanie Thompson to be its new vice president of client success. Thompson most recently worked at Gannett as a key account sales director specializing in online and traditional marketing. In addition to building strong teams that specialize in developing long-lasting client relationships, PERQ said her nearly 15-year background […] [Read More]

Auto/Mate Dealership Systems announced Monday the release of its E-Signature Capture engine, a tablet-based application that allows service and parts staff to accept and store digital signatures from customers. By making it easier to obtain customer approvals and finalize contracts, the company said that the app can reduce paper trails, improve compliance and increase customer […] [Read More]

Just over a month ago, Autotrader announced a revamp of the car-shopping site that, among other upgrades, would include online deal-making. That piece of the revamp would essentially allow consumers to start the buying process online through Autotrader and help transition them “from searching to buying when they are ready.” That project took a step forward on Monday. […] [Read More]

AutoTec announced Monday that AuctionACCESS has expanded its floor plan platform via the integration in EDGE AuctionOS auction locations. The integration allows participating lenders to centralize and automate the transmission of credit availability to EDGE AuctionOS locations. “We are thrilled to partner with EDGE AuctionOS on our floor plan platform,” AuctionACCESS vice president of business […] [Read More]