Pearl Technology Holdings announced it has expanded its relationship with Experian to integrate its propensity scoring platform, designed to target consumers who have the highest propensity to make a purchase or lease a vehicle within a particular period of time. Pearl now has the capability to calculate more than 1,000 elements when scoring a consumer’s […] [Read More]

Our guest today is Brian Geitner, the president of Cox Automotive Media Solutions. That group, of course, includes the Autotrader, Kelley Blue Book and Dealer.com brands.  In a late-September interview at Cox Enterprises in Atlanta, Joe and Brian talk about how the "Big 3" brands in the group use advanced analytic tools. Plus, we dive into their improvements […] [Read More]

CDK North America will have a new president on Dec. 1. Current executive vice president of business transformation Daniel Flynn is succeeding Robert Karp, who is leaving CDK. CDK Global announced the changes Tuesday. “Dan Flynn is a seasoned operating executive who has seen significant success bringing process, discipline and rigor to the execution of […] [Read More]

CDK Global announced last week it has purchased partner program participant and full-service enterprise reporting company Dashboard Dealership Enterprises (DDE). DDE has provided its business analytic reporting suite, Executive Eye, to some of the largest dealership groups in the U.S. and increased its customer base to 600 dealership locations within the last 15 years, according to CDK. As […] [Read More]

The way that consumers research, find, and engage with dealership has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call or show up to their dealership. Now, the process is much more detached. […] [Read More]

Call tracking and marketing analytics company Car Wars recently launched a new artificial intelligence (AI) service designed to help dealers connect more callers after first introducing the automotive industry to its CRISP methodology three years ago. “Phone calls are precious, yet every inbound call is handled in a similar inefficient way. The calls hit the […] [Read More]

Facebook Marketplace is expanding further into the automotive space and working with some of the industry’s biggest players, including the likes of Edmunds, Cars.com, CDK Global, Kelley Blue Book and others. According to details and an outline of those partnerships provided by The OutCast Agency on behalf of Facebook, Marketplace will soon have new features […] [Read More]

Carvana has expanded further West with the launch of its new Las Vegas market, the company announced Wednesday. Las Vegas residents can now browse more than 7,000 vehicles on Carvana.com and receive free, as-soon-as-next-day vehicle delivery after making a purchase. “Las Vegas is a city built on hospitality, making visitors feel welcome 365 days a year,” […] [Read More]

CarStory, the automotive AI platform from Vast, announced Tuesday general availability of its CarStory Analytics for marketplaces, lenders, OEMs and software providers. CarStory Analytics powers the companies CarStory Market Reports, CarStory Insights, CarStory Leaderboard and CarStory Marketplace. "The market is rewarding companies that deliver answers, not just information," Vast chief executive officer John Price said […] [Read More]

While millennials still name car dealer as one of the top three occupations they would like to avoid, if car dealerships integrated more modern technology into the sales process, these same millennials would be more likely to pursue a job there. This is according to new survey data Roadster released in partnership with research firm Survata on Tuesday. Car […] [Read More]