To illustrate where the search for the perfect vehicle appears to be headed, Steve Lind of Autotrader mentions a conversation his wife and a friend were having in the driveway. “Boy, I wish we could find a better way to search for cars with captain seats so my kids could climb between the second row […] [Read More]

If the introduction to a report from Netsertive is any indication, dealers and automakers would be wise to not only invest in digital marketing, but do so in a way that involves several prongs. Twice in the intro to its “Automotive Digital Marketing Intelligence Report,” Netsertive mentions “multichannel digital marketing” as being the most optimal […] [Read More]

When it comes to shopping online, consumers say Cars.com is the best automotive third-party desktop site and that Kelley Blue Book is the best mobile site, according to the J.D. Power 2017 U.S. Automotive Website Evaluation Study Cross-Device report. The study examines which current site functions and designs car buyers say is most effective when […] [Read More]

LotVantage announced on Wednesday that it has brought on two new additions to develop the company’s OEM Brand Manager utilization tool, which aims to help OEMs market their promotions and advertisements through their dealers’ social media channels. The digital marketing solutions provider chose Branden Elwell, who was most recently the senior vice president of sales at […] [Read More]

  Carvana is once again moving northward, announcing Wednesday it has launched in Philadelphia. This is the company’s 23rd market nationwide and its second in Pennsylvania. It launched in Pittsburgh in late 2016. Earlier this month, the online retailer opened its fourth “Car Vending Machine,” the latest being in San Antonio. Last week, Carvana teamed up […] [Read More]

Roadster launched a new solution on Tuesday that, among other perks, will allow car-shoppers to start the trade-in process on their smartphones before they arrive at the dealership. Through Express Trade, dealers can also have more control over the pricing on trade-ins, the company said. In a phone interview last week, Roadster chief executive officer […] [Read More]

The National Safety Council teamed up with the University of Iowa to develop a virtual reality app that gives drivers a 360-degree tour of some of the latest driver assistance systems, so they have an understanding how the technologies work before going out on the road. CarTech VR360, the virtual reality mobile phone app, is part […] [Read More]

On Monday, automotiveMastermind announced that it recently brought on Scott McKenzie as vice president of operations and strategy and Fred Mather as chief commercial officer. McKenzie, who most recently served as associate director at JMI Equity, has been working closely with automotiveMastermind since a strategic growth investment in the company last year. Mather holds 25 […] [Read More]

Online used-car marketplace Shift has expanded to San Diego, the company said in a news release Thursday. According to its website, Shift is now available in six markets: Los Angeles; Orange County, Calif.; Sacramento; San Diego; its home base of San Francisco; and Washington, D.C. “We are excited to expand our operations in San Diego and give […] [Read More]

DRIVIN recently announced that on Monday it will be joining the Chicago Innovation Awards — an annual celebration of innovation success in the region — to ring the Closing Bell of the Nasdaq Stock Market in New York. The Chicago Innovation Awards said it arranged the event to emphasize the rise of innovation within the Chicago […] [Read More]