J.D. Power’s 2016 U.S. Tech Experience Index Study found that owners who learn how to operate the technologies in their vehicles from their dealer have higher overall satisfaction than those who learn how to handle the technologies through some other source or from prior experience. On average, across all technologies, satisfaction drops 98 points when owners […] [Read More]

EVOX Images has unveiled a mobile app that lets truck shoppers research and compare models through a virtual reality experience. Equipped with dynamic content uploads and other features to provide the ultimate car viewing experience, RelayCars 5.0 provides a first-hand look inside truck models from the expansive EVOX VR library.  With more than 115 trucks […] [Read More]

MyDealerLot announced on Wednesday the company’s name change to MDL autoMation in conjunction with the release of Service Drive Concierge, which is geared to use license plate recognition (LPR) technology as an alternate identity trigger to MDL's existing RFID solutions. Recently, MDL also rolled out availability of its new Bluetooth based vehicle location system called […] [Read More]

Spireon on Tuesday announced the appointment of three executives: Todd Abbott as chief revenue officer, Carla Fitzgerald as chief marketing officer and Rick Gruenhagen as chief technology officer. The company said its new leaders will be instrumental in implementing its transformative next phase of growth. “Carla, Todd and Rick bring a powerful combination of technology industry perspective and global […] [Read More]

Clarivoy has announced the native integration of its Multi-Touch Sales Attribution solution into Google AdWords, giving dealers insight into how many vehicles AdWords helps them sell. The integration includes Clarivoy’s proprietary Anonymous Attribution technology, which identifies the online and offline purchase paths of buyers who opt to remain anonymous. This ensures sales are properly attributed […] [Read More]

PureCars has been named a Kia Certified Digital Advertising Partner by KiaMotors. The partnership will make PureCars’ digital advertising solutions available to Kia dealers across the U.S. Kia’s Certified Digital Advertising Program allows dealers to use paid search and online advertising from certified providers to drive incremental local traffic to their respective websites. Now, Kia […] [Read More]

Facebook for dealerships is a pay-to-play marketplace when you have a business page. It’s nearly impossible to reach your entire audience without putting an advertising budget behind it. This post will give you a basic understanding of Facebook boosting (advertising) and audience targeting to help expand the reach or your dealership’s messaging. On all of […] [Read More]

Customers of Fletcher Jones Auto Group’s Mercedes-Benz dealerships now have access to a digital sales and finance app powered by AutoGravity. AutoGravity’s FJ Drive app, for iPhones and Android devices, enables Fletcher Jones’ customers to enjoy a seamless car shopping and financing experience that lets them choose from a large selection of Mercedes-Benz vehicles, secure […] [Read More]

Carjojo’s goal is simple: to change the way people buy cars. The company’s website, which officially launched on Tuesday after three months of open beta testing, is a big step in that direction. Carjojo says it’s the first company to show car buyers detailed information — and to predict actual prices — on all of […] [Read More]

In an effort to give dealerships and independent shops more access to valuable information for their service business, Unotifi has integrated its customer relationship management (CRM) system with myCarfax Service Shop tools. Shops using Unotifi software can join the myCarfax Service Shop program and take advantage of free resources like Carfax Service History Check. In […] [Read More]