After being added to Kia’s digital provider list in October, Netsertive announced Monday a new automaker partnership. The digital marketing company has been selected by Mazda as the fourth approved partner for the Mazda Digital Advertising Program, which launched in 2014. “We are excited about the opportunity to be working with Mazda and continuing to […] [Read More]

Xcira has obtained a strategic equity investment from Ritchie Bros., an international industrial auctioneer company. Xcira, which is a technology supplier for the traditional auction business, has had a relationship with Ritchie Bros. for 14 years. However,  this equity stake changes the game a bit. The company said the investment will allow it to invest […] [Read More]

Two players in the direct-to-consumer car sales space, Carvana and Beepi, made some big moves on Wednesday. Starting with Carvana, the company entered its fourth new market in the past three weeks, launching its services in Raleigh, N.C. Its used-vehicle delivery is now available in eight cities, which include: Austin, Texas Birmingham, Ala. Charlotte, N.C. […] [Read More]

As car buyers turn to the Web for vehicle research, maintaining a social media presence is becoming more and more important for dealerships. And results from the fifth annual Digital Air Strike Automotive Social Media Trends Study reinforce this notion. The study results — which will be covered by Digital Air Strike’s co-founder and chief executive […] [Read More]

Given the incredibly connected reality of today’s technology infused business practices, it might be difficult for dealers to track just exactly where data from their company — and their customers — is traveling. CDK Global hopes to help with that through its free Dealer Data Exchange product. Designed to give dealers more visibility into the flow of their […] [Read More]

The Trade-In Marketplace will soon have a new name, and with that, an entirely new experience for consumers and toolset for dealers. The program is being converted into “Kelley Blue Book Instant Cash Offer” during the fourth quarter, Cox Automotive Media Group leadership told a gathering of media on Thursday at its Atlanta headquarters, and […] [Read More]

PureCars has been purchased by Raycom Media, the privately owned broadcast company announced Tuesday. PureCars, an automotive digital advertising platform, is set to run as a separate entity within Raycom. It will keep its Atlanta development campus as well as its Charleston, S.C., and Milwaukee offices. Raycom Media operates 51 TV stations throughout the U.S. And […] [Read More]

A week after venturing into the state capital, online vehicle retailer Carvana added another Texas market on Tuesday, officially launching in San Antonio. The addition of San Antonio to Carvana’s lineup bring the company’s total to eight U.S. markets, including: — Atlanta — Austin, Texas — Birmingham, Ala. — Dallas — Charlotte, N.C. — Houston […] [Read More]

Digital marketing intelligence company Netsertive announced Tuesday it has been selected to join Kia’s list of digital providers. The company is now one of six Kia Certified Website and Digital Advertising providers, a program that began in September at the Kia National Dealer Meeting in Las Vegas. “Digital advertising is an important focus of our […] [Read More]

As part of the site’s effort to take car shopping from “transactional to experiential,” Edmunds.com has launched a new app for Apple TV. The new tool, Edmunds TV, aims to bring automotive content into the living room, the company reported. The reasoning behind the move? Edmunds cited research that shows over 60 percent of car […] [Read More]