It’s one thing to appear to have a huge social media following. But if you’re not actively engaged with your customers, it may all be for naught. That’s the message from Naked Lime Marketing’s vice president of sales Chris Walsh, who spoke at the Automotive Social Media Summit 2015 in June. “Using social media for […] [Read More]

Dealer chat and website engagement provider Gubagoo announced Wednesday a strategic partnership with Zimmerman Advertising. Rick Friedman, the executive vice president of automotive at Zimmerman, summed up the strategy. “This strategic partnership with Gubagoo is a key capability to our retail automotive division’s exclusive integrated media messaging strategy,” Friedman said. “Gubagoo’s desktop and mobile chat […] [Read More]

Through its research and focus groups in recent years, Cars.com has found an interesting and extremely prevalent pain point among consumers who are trying to sell their cars. And it's perhaps a misconceived perception by the consumer, at that — but one that gives dealers an opportunity to boost their used-car operations. “What (consumers) overwhelmingly […] [Read More]

Dominion Dealer Solutions announced Wednesday its dealer management system, Dominion ACCESS, has now begun integration with J.D Power’s Power Information Network, or PIN. Via PIN, which serves over 12,000 franchises in North America, Dominion ACCESS is now integrated into J.D. Power’s PowerDealer tool, capable of creating customized, real-time F&I reports. According to Dominion, there are […] [Read More]

KAR Auction Services announced Monday an internal promotion to fill the role of AuctionTrac’s chief innovation officer. Taking on the position is Michael Newman, who will be responsible for leading the AuctionTrac’s development and implementation of new technology initiatives and the enhancement of its current offerings, including mobile apps, and cultivating the company’s culture of […] [Read More]

ADESA highlighted the newest features of its website on Monday, pointing toward making buying and selling more convenient for its customers as the primary reasons behind its updates. As listed by the company, the changes include: Enhanced AutoBid feature. LiveBlock bidders can now add, edit, view and remove automated bids directly from ADESA.com through the […] [Read More]

Former president and founder of Cars.com Mitch Golub has joined the board of directors at DRIVIN, a recently launched online solution that aims to help dealers secure pre-owned cars at wholesale prices. Golub, also an investor in DRIVIN, was president of Cars.com for 17 years before retiring from the company last fall. “Mitch is an experienced leader […] [Read More]

On Thursday, TrueCar not only reported that it suffered a $14.7 million loss during the second quarter, but the company also said its founder, chief executive officer and chairman Scott Painter will step down as CEO later this year. The company indicated Painter will retire when his successor takes office, which is expected to occur […] [Read More]

Identifix announced on Wednesday the enhancements it has made to Direct-Hit, the company’s online automotive service tool. These changes include improvements to the tool’s information database as well as visual improvements, including fully interactive color wiring diagrams. Aiming at being a one-stop tool for vehicle repair professionals, the Direct-Hit tool is now integrated with vintage […] [Read More]

Cars.com has a new chief marketing officer. The company has announced that former AMD and Dell executive Colette LaForce has been named to the position and is beginning her tenure immediately. Her duties as CMO at Cars.com include heading up brand marketing, advertising, pricing and analytics, communications, and creative services and events for Cars.com. LaForce […] [Read More]