Dealertrack Technologies and Digital Air Strike announced Monday that they have entered into channel and product agreements to help their dealer clients drive lead response and generation opportunities. According to the companies, the agreement facilitates the information from the DAS Response Logix Smart Quote to be integrated into Dealertrack’s Dealer.com digital marketing solution and Payment […] [Read More]

J.D. Power released a report today which measures the usefulness of automotive third-party websites during the new- and used-vehicle shopping process. In its third year, the J.D. Power 2015 Third-Party Automotive Website Evaluation Study focused on four measures to rank the sites: information/content, appearance, navigation and speed. According to the company, which ranks the sites […] [Read More]

IHS recently acquired the business assets of Dataium in a move company officials said can provide enhanced capability to IHS Automotive offerings through the extensive compilation of online automotive shopping behavior. Every month, Dataium observes more than 20 million automotive shoppers across automotive websites and then aggregates, indexes and summarizes this data into key and […] [Read More]

Carvana announced today that it has continued its expansion in the southeast with free next-day delivery to customers in Birmingham, Ala. This location is the fourth in the region for Carvana, which expands their reach to 2.2 million consumers with next-day delivery there as well as in Atlanta, Nashville and Charlotte. “In the last year, […] [Read More]

Cell My Ride announced recently that auto dealers nationwide can utilize the company’s automatic text message marketing solution for simply the price of a few minutes of their time after participating in a five-minute demo of its system. “Cell My Ride has been proven to generate quality leads after normal business hours, when a lot […] [Read More]

Insurance Auto Auctions on Friday launched the vehicle assignment feature for Android as part of the CSAToday by IAA mobile app. This development follows the feature’s successful November launch on iOS devices, which can enhance the CSAToday customer experience by offering "anywhere" access to begin an assignment with IAA. The feature also enhances the application's […] [Read More]

AU.TO, which markets itself as the “Google for cars,” announced this week that a beta version of its site has gone live, which it claims is the “largest truly organic search engine for cars.” True to its name, AU.TO (which is also its URL) aggregates vehicle sales and collects both vehicle and dealer data and […] [Read More]

CarStory announced Monday that independent dealership website provider Wayne Reaves has integrated the company’s CarStory Market Reports into its website platform. The reports are now available directly to all of the nearly 2,000 Wayne Reaves dealership websites, according to the company. “Keeping consumers engaged once they land on a dealer website is key to converting […] [Read More]

Digital marketing provider Search Optics announced that it has been selected into the Google AdWords Premier SMB Partner Program. As part of the program, the company will assist smaller businesses with their ad campaigns. “The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have time or resources […] [Read More]

Shopping website CarGurus highlighted two major milestones on Wednesday. First, its user traffic eclipsed 15 million unique monthly visitors this month, representing a 61-percent increase year-over-year. The company also announced that its dealer network has grown to include more than 6,000 franchise and independent dealerships nationwide. Officials insisted CarGurus now ranks No. 2 in terms […] [Read More]