To put it in ballpark terms, nine out of every 10 car buyers shop online. Essentially, three-fourths of the car-shopping process takes place online, and three-fourths of the buying decision is made online. What’s more, the Internet is more powerful than any other factor influencing a car buyer’s decision. Why, then, does the average dealer […] [Read More]

Online car-shopping resource CarLingo announced Wednesday it now provides downloadable eBooks on its website to assist consumers with charting the waters during the car-buying journey. According to the company, customers invest an average of 15 hours over a three-month shopping process to research their potential purchase. Aimed at shortening this time, CarLingo now provides its […] [Read More]

CarLingo, an online car-shopping resource, has announced a few additional functions to its site designed to help consumers throughout the shopping process. Having already provided tools to help consumers select a car and get guidance on price, CarLingo has added sections to help consumers with trade-ins, monthly payments and dealership selection. In its news announcement […] [Read More]

VinSolutions announced recently the release of VinConnect Mobile, a customer relationship management solution that can be accessed via a mobile device, allowing dealers to stay connected to their customers. “Our focus for 2015 is really all around the mobile experience, and VinConnect Mobile is our contribution to the revolution,” said Lori Wittman, VinSolutions’ general manager. […] [Read More]

AutoSaver.com revealed its two newest active market appraisal tools on Monday, MarketVUE and TradeVUE, aimed at increasing conversion rates by offering price reassurance to customers. The tools pull credible, third-party data from the dealer’s geographic area to provide real-time market data from all competing vehicles within a defined market along with the dealer’s inventory supply […] [Read More]

Naked Lime Marketing recently launched an all-new, comprehensive website platform for dealers called Aptus Websites. Naked Lime explained that the company developed Aptus to help dealers build a more effective digital dealership that supports a smoother, more flexible end-to-end retail experience for consumers. Officials highlighted Aptus benefits include: — The ability for dealers to choose […] [Read More]

Pre-owned supply is expanding, but securing quality used inventory remains one of the most important items on the to-do list for many dealerships. The company TradePending is looking to make that easier for franchised dealers, as well as helping to provide a simpler way for consumers to get rid of their old vehicles. The company […] [Read More]

Commerce search advertising company HookLogic announced this month the release of Mobile2Show, a mobile targeting solution aimed at “showroomers,” or people who will visit multiple dealerships in the same day while car shopping. The program uses targeted advertisements to provide incentivized offers to mobile shoppers while they are physically located at a specified geographic location, […] [Read More]

The actual new-car shopping process, says Steve Greenfield, is not necessarily the pain-point for most consumers. What causes the sting, rather, is what happens at the end of that process: “the adversarial negotiation with a car dealer,” he said The implications of this pain point was one of the foundations Greenfield — a former Manheim […] [Read More]

Dealers now have an improved way of connecting with potential buyers in their market, as NADAguides has enhanced its Car Deals, Incentives and Rebates online research tool. The solution now can provide consumers with a clear understanding of local car deals and identifying the deepest discounts available that very day in their neighborhood and surrounding areas. The […] [Read More]