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Technology
DealerRater Narrows Down Dealer of the Year Leaders
Wednesday, Nov. 19, 2014, 09:04 PM
Auto Remarketing Staff
Dealer review website DealerRater announced the current leaders in its annual Dealer of the Year Awards Program for North America. The program awards U.S. and Canadian dealerships for distinction in outstanding customer service based on consumer reviews on the DealerRater website. The final five dealers for each make, for those manufacturers that had more than […] [Read More]
4 Enhancements to Manheim’s Online Tools
Wednesday, Nov. 19, 2014, 08:38 PM
Joe Overby, Editor
Earlier this week, Manheim announced upgrades to the search and sales functions of its online sales platforms: Manheim.com and OVE.com. Prior to this news, Auto Remarketing caught up with Jenifer Eggert — Manheim vice president of digital services — at Used Car Week to talk about these changes within the company’s online offerings. “The whole goal is to […] [Read More]
Top Social Networks for Research Beyond Facebook
Tuesday, Nov. 18, 2014, 09:56 PM
Joe Overby, Editor
When it comes to car-shopping traction by the various forms of social media, Facebook is huge, as many resources in the industry will attest. In addition to emphasizing the vast importance of Facebook to the car-shopping process, Digital Air Strike also shared a list of other social networks and the percent of car shoppers who […] [Read More]
How To Use Facebook & Other Social Media In Your Ad Strategy
Tuesday, Nov. 18, 2014, 09:43 PM
Joe Overby, Editor
If there is one statistic from Digital Air Strike’s recent study that best highlights the importance of social media in your store’s marketing efforts, it might be this one: better than nine out of every 10 buyers (91 percent) used social media/review sites in the dealership selection process. And based on the findings illustrated throughout […] [Read More]
Digital Ad Strategies That May Work For Your Store
Tuesday, Nov. 18, 2014, 05:10 PM
Joe Overby, Editor
When it comes to digital advertising, Ken Kolodziej, co-founder and chief executive officer at String Automotive, says the challenge for dealers starts with aligning their inventory with the vehicles consumers are actively searching for in their specific market. And once the merchandising (photos, pricing, etc.) is done right, “then you’re going to want to, of […] [Read More]
Digital Air Strike Adds Tech Vets to Leadership Team
Tuesday, Nov. 18, 2014, 03:37 PM
Auto Remarketing Staff
Digital Air Strike has tapped a well of technology and auto industry veterans in order to expand its leadership team. Among the new hires are Thom Brodeur, chief operating officer; Henry Svendblad, senior vice president of technology; Kristen Butzow, vice president of product management and Ed Braunbeck, vice president of client success. Their collective experience […] [Read More]
NCM Opens New Office to Support axcessa Team
Tuesday, Nov. 18, 2014, 03:07 PM
Auto Remarketing Staff
NCM Associates opened a new office this week in Park City, Utah, a facility that will serve as the base for NCM axcessa sales and client support. The company highlighted the new office also includes a training center to assist new and existing axcessa clients in maximizing their dealerships’ data in ways that can give […] [Read More]
Manheim COO Barnard Earns Top Technology Award
Monday, Nov. 17, 2014, 09:18 PM
Auto Remarketing Staff
Janet Barnard, who is the executive vice president and chief operating officer of Manheim North America, has earned a 2014 Woman of the Year in Technology Award from Women in Technology. Barnard was presented with the honor last week during an annual awards gala and dinner at the Georgia Aquarium. The awards spotlight the accomplishments of […] [Read More]
MetroGistics Launches App to Make Transport Transactions Seamless
Monday, Nov. 17, 2014, 08:46 PM
Auto Remarketing Staff
Full-service vehicle transportation company MetroGistics has introduced a free app known as RoadSign that is designed to let customers and drivers experience seamless transactions in real time. As vehicle transportation and technology grow alongside each other, the industry has honed in on the transition to electronic proof of delivery as well as other real-time updates […] [Read More]
Dealertrack Promotes 2 Execs to Co-President
Friday, Nov. 14, 2014, 05:03 PM
Auto Remarketing Staff
Dealertrack Technologies announced last week that company execs Rick Gibbs and Raj Sundaram have been named co-presidents, effective immediately. Chief executive officer Mark O’Neil will continue to lead the company, and Gibbs and Sundaram will now work to provide increased focus on building and delivering dealer-driven technology solutions across the online to in-store platform, the […] [Read More]
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