Commerce search advertising company HookLogic announced this month the release of Mobile2Show, a mobile targeting solution aimed at “showroomers,” or people who will visit multiple dealerships in the same day while car shopping. The program uses targeted advertisements to provide incentivized offers to mobile shoppers while they are physically located at a specified geographic location, […] [Read More]

The actual new-car shopping process, says Steve Greenfield, is not necessarily the pain-point for most consumers. What causes the sting, rather, is what happens at the end of that process: “the adversarial negotiation with a car dealer,” he said The implications of this pain point was one of the foundations Greenfield — a former Manheim […] [Read More]

Dealers now have an improved way of connecting with potential buyers in their market, as NADAguides has enhanced its Car Deals, Incentives and Rebates online research tool. The solution now can provide consumers with a clear understanding of local car deals and identifying the deepest discounts available that very day in their neighborhood and surrounding areas. The […] [Read More]

On Tuesday, Reynolds and Reynolds launched a new solution called Mobile Used Vehicle Management (Mobile UVM), a new software application that can allow dealers to run the Reynolds Used Vehicle Management tool on any Apple iOS or Android device. Reynolds explained that it developed Mobile UVM to help dealership staffers work smarter and more efficiently […] [Read More]

DealerRater introduced a new product lineup last week that includes two new program upgrades to its Certified Dealer Program toolkit: ServiceEngage and 360Connect. “We’re always listening closely to the market and are pleased to introduce a carefully re-designed product portfolio that offers focused solutions to real challenges that dealerships face today,” said Jamie Oldershaw, DealerRater […] [Read More]

Taking a look at mobile trends, the 2015 Automotive Buyer Influence study from AutoTrader.com shows that 42 percent of recent car buyers used multiple devices to shop for cars last year. Mobile usage is expanding at a rapid rate as only 24 percent of car shoppers used multiple devices in 2013. AutoTrader explained the mobile […] [Read More]

Dominion Dealer Solutions has announced that two of its divisions, Cross-Sell Reports and Dominion Dealer Specialties, have integrated Cross-Sell Interactive with Dominion Inventory Manager. Dealers can now use the market-specific data provided by the integration to help choose the best selling vehicles and gauge which competitors are leading local markets. CSI helps make sense of […] [Read More]

AutoWeb announced the launch of its free vehicle search engine on Tuesday, outlining its aim at helping car shoppers decide which vehicle is right for them based on their desired search criteria. Available search criteria on the site ranges widely, catering to both the budget-conscious to the highest possible end of the spectrum, and everywhere […] [Read More]

CDK Global announced Tuesday another one of the several technology solutions it will debut at the 2015 NADA Convention & Expo in San Francisco this week. One of these new tools will be Audience Management, a digital marketing package that helps dealers target customers via personalized, individual online shopping experiences. According to the company, the technology provided […] [Read More]

Customer relationship management company DealerSocket announced that it has made a purchase that will expand offerings to its customers in the area of digital marketing. DealerSocket said this week it has bought DealerFire, a provider of automotive websites and digital marketing. "DealerFire has demonstrated wonderful innovation and high-integrity service to many of our dealers for a long […] [Read More]