When it comes to car-shopping traction by the various forms of social media, Facebook is huge, as many resources in the industry will attest. In addition to emphasizing the vast importance of Facebook to the car-shopping process, Digital Air Strike also shared a list of other social networks and the percent of car shoppers who […] [Read More]

If there is one statistic from Digital Air Strike’s recent study that best highlights the importance of social media in your store’s marketing efforts, it might be this one: better than nine out of every 10 buyers (91 percent) used social media/review sites in the dealership selection process.  And based on the findings illustrated throughout […] [Read More]

When it comes to digital advertising, Ken Kolodziej, co-founder and chief executive officer at String Automotive, says the challenge for dealers starts with aligning their inventory with the vehicles consumers are actively searching for in their specific market. And once the merchandising (photos, pricing, etc.) is done right, “then you’re going to want to, of […] [Read More]

Digital Air Strike has tapped a well of technology and auto industry veterans in order to expand its leadership team. Among the new hires are Thom Brodeur, chief operating officer; Henry Svendblad, senior vice president of technology; Kristen Butzow, vice president of product management and Ed Braunbeck, vice president of client success. Their collective experience […] [Read More]

NCM Associates opened a new office this week in Park City, Utah, a facility that will serve as the base for NCM axcessa sales and client support. The company highlighted the new office also includes a training center to assist new and existing axcessa clients in maximizing their dealerships’ data in ways that can give […] [Read More]

Janet Barnard, who is the executive vice president and chief operating officer of Manheim North America, has earned a 2014 Woman of the Year in Technology Award from Women in Technology. Barnard was presented with the honor last week during an annual awards gala and dinner at the Georgia Aquarium. The awards spotlight the accomplishments of […] [Read More]

Full-service vehicle transportation company MetroGistics has introduced a free app known as RoadSign that is designed to let customers and drivers experience seamless transactions in real time. As vehicle transportation and technology grow alongside each other, the industry has honed in on the transition to electronic proof of delivery as well as other real-time updates […] [Read More]

Dealertrack Technologies announced last week that company execs Rick Gibbs and Raj Sundaram have been named co-presidents, effective immediately. Chief executive officer Mark O’Neil will continue to lead the company, and Gibbs and Sundaram will now work to provide increased focus on building and delivering dealer-driven technology solutions across the online to in-store platform, the […] [Read More]

Insurance Auto Auctions announced Wednesday the launch of a new feature for its CSAToday app for iOS. The feature, Vehicle Assignment, is the first mobile vehicle assignment feature on an iOS device for the salvage industry, the company reported. Vehicle Assignment allows customers of CSAToday “anywhere” access to begin an assignment with IAA while also […] [Read More]

Cox Automotive — the parent of Manheim, AutoTrader.com, vAuto and Kelley Blue Book, among others — announced this afternoon it has purchased Xtime, a retention solution provider for the retail automotive industry. This latest acquisition focuses on fixed operations, and Cox management explained the move will serve to expand its suite of solutions dealers need to […] [Read More]