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Technology
Flick Fusion Acquires Dealer Fusion
Tuesday, Nov. 25, 2014, 05:33 PM
Auto Remarketing Staff
Flick Fusion has announced the immediate acquisition of Dealer Fusion, a fellow video marketing provider to more than 500 automotive dealerships. Flick Fusion will migrate and adapt key features and applications from Dealer Fusion’s platform into its own to expand the overall offerings of its products, now made available to both companies’ clients and lot services […] [Read More]
CarGurus Expands Leadership Team
Friday, Nov. 21, 2014, 05:59 PM
Auto Remarketing Staff
Consumer automotive shopping website CarGurus announced this week the hire of a new president. Sam Zales, formerly the chief executive officer of ClickSquared, now takes on the role of president of international and dealer operations at CarGurus. Zales also held former leadership positions at Zoom Information and BuyerZone in Boston. “I am thrilled to welcome […] [Read More]
Are Your Mobile Apps Making You Money?
Friday, Nov. 21, 2014, 05:24 PM
Josh Hyatt, Staff Writer
Black Book released the results of its Mobile Usability survey, which takes a deeper look into how industry professionals use mobile technology in their day-to-day business. Auto Remarketing previously spoke with Mike Williams, the vice president of mobile and direct sales at Black Book, to get a forward glance at the study’s results. The majority […] [Read More]
DealerRater Narrows Down Dealer of the Year Leaders
Wednesday, Nov. 19, 2014, 09:04 PM
Auto Remarketing Staff
Dealer review website DealerRater announced the current leaders in its annual Dealer of the Year Awards Program for North America. The program awards U.S. and Canadian dealerships for distinction in outstanding customer service based on consumer reviews on the DealerRater website. The final five dealers for each make, for those manufacturers that had more than […] [Read More]
4 Enhancements to Manheim’s Online Tools
Wednesday, Nov. 19, 2014, 08:38 PM
Joe Overby, Editor
Earlier this week, Manheim announced upgrades to the search and sales functions of its online sales platforms: Manheim.com and OVE.com. Prior to this news, Auto Remarketing caught up with Jenifer Eggert — Manheim vice president of digital services — at Used Car Week to talk about these changes within the company’s online offerings. “The whole goal is to […] [Read More]
Top Social Networks for Research Beyond Facebook
Tuesday, Nov. 18, 2014, 09:56 PM
Joe Overby, Editor
When it comes to car-shopping traction by the various forms of social media, Facebook is huge, as many resources in the industry will attest. In addition to emphasizing the vast importance of Facebook to the car-shopping process, Digital Air Strike also shared a list of other social networks and the percent of car shoppers who […] [Read More]
How To Use Facebook & Other Social Media In Your Ad Strategy
Tuesday, Nov. 18, 2014, 09:43 PM
Joe Overby, Editor
If there is one statistic from Digital Air Strike’s recent study that best highlights the importance of social media in your store’s marketing efforts, it might be this one: better than nine out of every 10 buyers (91 percent) used social media/review sites in the dealership selection process. And based on the findings illustrated throughout […] [Read More]
Digital Ad Strategies That May Work For Your Store
Tuesday, Nov. 18, 2014, 05:10 PM
Joe Overby, Editor
When it comes to digital advertising, Ken Kolodziej, co-founder and chief executive officer at String Automotive, says the challenge for dealers starts with aligning their inventory with the vehicles consumers are actively searching for in their specific market. And once the merchandising (photos, pricing, etc.) is done right, “then you’re going to want to, of […] [Read More]
Digital Air Strike Adds Tech Vets to Leadership Team
Tuesday, Nov. 18, 2014, 03:37 PM
Auto Remarketing Staff
Digital Air Strike has tapped a well of technology and auto industry veterans in order to expand its leadership team. Among the new hires are Thom Brodeur, chief operating officer; Henry Svendblad, senior vice president of technology; Kristen Butzow, vice president of product management and Ed Braunbeck, vice president of client success. Their collective experience […] [Read More]
NCM Opens New Office to Support axcessa Team
Tuesday, Nov. 18, 2014, 03:07 PM
Auto Remarketing Staff
NCM Associates opened a new office this week in Park City, Utah, a facility that will serve as the base for NCM axcessa sales and client support. The company highlighted the new office also includes a training center to assist new and existing axcessa clients in maximizing their dealerships’ data in ways that can give […] [Read More]
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