Haystak Digital Marketing announced this week its partnership with vAuto to integrate their search marketing campaigns for shared users. The combination of vAuto’s pricing data along with Haystak’s inventory tool links pay-per-click ads to the attributes and retailing objectives for specific used vehicles. Duncan Scarry, the founder of Haystak, commented on the integration of the […] [Read More]

It’s hard to keep track of all online sales leads — and it is especially hard to discern which shoppers are ready to buy. AutoLoop has launched a new tool it says alerts sales personnel when ready-to-buy prospects are generated from dealership Web traffic, in real-time. The company’s Essentials product now includes what it’s calling Instant Online Leads.  “As […] [Read More]

Customers interested in the Bel Air Auto Auction and the Tallahassee Auto Auction will have a new auction tool available next month. BSCAmerica, the parent company of the two auctions, has announced the forthcoming launch of its mobile app, which will allow dealers to view auction information, perform searches and make bids to purchase vehicles […] [Read More]

A few months ago, Used Car Week began rolling out its social media plan, including the introduction of our official conference hashtags. And if you read this post on Used Car Week’s “Behind the Scenes” blog summarizing that plan, you may still be recovering from laughter fits, courtesy of this Jimmy Fallon clip. (So are we, by the […] [Read More]

Gubagoo has announced its new phone-lead generating platform. Integrated into the company’s communications platforms, TalkSmart uses the customer’s communications from dealership websites to give them a call if they wish to speak to a live person. The Gubagoo agents — available at all hours of the day — can speak with customers, if they choose to speak […] [Read More]

Dealership intelligence platform provider String Automotive highlighted that the latest enhancement to its dealer positioning system (DPS) now integrates rich demographic and psychographic information drawn from Experian Automotive’s Auto Market DNA database. String Automotive explained the dealer positioning system now can empower dealers to get a full picture of what is happening in their market […] [Read More]

Autobytel took to the digital world in the third installment of its Autobytel Dealer Insight Series launched this past week, providing the latest in a quarterly training program designed to help dealers improve the car buying experience and increase sales. The third installment will focus on the key drivers behind car purchases among online consumers, […] [Read More]

In one of two announcements coming from DealerSocket on Friday, RevenueRadar — which is powered by DealerSocket — now is officially certified and a featured partner for General Motors' new Equity-Mining Initiative. Officials highlighted that GM announced to its entire field organization and all 4,300 franchised dealers about the opportunity to use powerful equity-mining tools like DealerSocket's […] [Read More]

LotLinx, developers of platform aimed at connecting more than 6.5 million consumers who are searching vehicle inventory online every month directly to the dealership websites where that inventory resides, appointed a new vice president of product management on Tuesday. Taking on this role is former Dealix executive Dave Shefferman. LotLinx highlighted that Shefferman has nearly […] [Read More]

The more time someone spends on the Web during the car-shopping process, the more dealerships they are likely to visit. That’s according to the J.D. Power 2014 New Autoshopper Study released Tuesday, which examines the use of digital devices (computers, smartphones and tablets), websites and apps during the car-shopping and research process. On average, what J.D. […] [Read More]