As the world of digital marketing continues to grow, dealers are being presented with a multitude of additional options to advertise and get their store’s name out to consumers. And with this expansion, the world of advertising and marketing firms is changing, as well. In fact, AutoTrader.com’s Jeff Perkins says ad firms all over the […] [Read More]

TrueCar confirmed to Auto Remarketing late Thursday afternoon that it has changed the three-year exclusive partnership it signed with Yahoo Autos last year. In a TrueCar/Yahoo statement, officials said TrueCar adjusted the deal between the two companies, making it a “non-exclusive, performance-based auto listings and content relationship.” [Read More]

Maybe General Motors still “likes” advertising on Facebook after all. An online report earlier this week said the domestic automaker might resume its ad campaign on the social media site after stating back in May that it would stop advertising on Facebook because the exposure has “little impact on consumers’ car purchases.” Two people familiar […] [Read More]

RedBumper this week announced an upgrade to its mobile app, with the integration of Carfax Vehicle History Reports. Subscribing dealers will now have the vehicle reports automatically added to their apps once they run a Carfax report through the RedBumper platform. The company says the tool will help dealers manage inventories and determine which cars […] [Read More]

Auto dealers know that e-commerce offers big opportunities for boosting performance and profitability, but some, arguably, aren’t quite on the road to reach that destination and are missing out on potential growth. That’s the premise behind a new NCM Associates program geared for those dealers looking to boost their Internet and e-commerce sales and savvy, with […] [Read More]

After rolling out its new Overdrive homepage advertising solution earlier this year, AutoTrader.com revealed some enhancements to the interactive tool it thinks will “increase exposure” of a dealer’s inventory online. The site has launched campaign-specific advertising solutions called “’Overdrive Dealer Solutions’ that complement OEM Overdrive advertising buys,” officials explained. [Read More]

Taking into account the needs and suggestions expressed by customers, Xcira’s OnLine Ringman has collaborated with Auto Auction of Montana and its online bidders to roll out an enhanced bidding screen for the product. Auto Auction of Montana IT manager Steve Gertsch said OnLine Ringman’s revamped bidding screen lets online customers take their time in […] [Read More]

CarSoup has something new on the menu for its subscribing dealers, with the announcement of an expanded partnership with Carfax. On Friday, CarSoup and Carfax reported that Carfax Vehicle History Reports are now integrated into the CarSoup iPad app. This offers free Carfax Vehicle History Reports from subscribing dealers to consumers who are shopping for […] [Read More]

As consumers increasingly trend toward utilizing the Internet to purchase products and services, auto and transportation companies are staying in the loop by launching mobile websites that offer customers instant quoting and easy access to information. JMN Logistics, as part of its continuing efforts to stay current in technology, recently announced the launch of its […] [Read More]

DealerRater discovered earlier this week that the site attained a significant milestone, reaching 700,000 reviews. Officials determined DealerRater reached that threshold by receiving an average of 870 new reviews per day. The site also said it tabulates a new review every 55 seconds on weekdays. DealerRater believes the uptick in reviews posted on the site […] [Read More]