Manheim saw mobile traffic to its website more than triple in the second quarter, and now a third of its customers use a mobile device to tap into Manheim.com. According to the Manheim 2012 Q2 Update released Tuesday, there were 4.76 million mobile visits to Manheim.com during the second quarter, up 368 percent from the […] [Read More]

There is often a great deal of excitement involved when a consumer takes ownership of a new vehicle, and many times these shoppers are ready to share their news with friends and family. With that in mind, a new company aims to help dealers leverage that enthusiasm in the form of music videos. Viral marketing […] [Read More]

Finding the right used car is crucial to buyers, and every bit of information helps in sealing the deal. Now that information is available via a new tool, with the release of an Android version of the Carfax Vehicle History Reports mobile app. Carfax announced its new free app this week, saying it can help […] [Read More]

Auto Data Direct on Thursday reminded California dealers that it offers solutions so stores can access vehicle history reports from the National Motor Vehicle Title Information System, which became mandated on used vehicles offered for sale as of July 1. ADD pointed out that Golden State dealers must post a red warning label on the […] [Read More]

So many review sites, so little time: That’s the premise behind a new tool launched by reputation and social media management firm SOCIALDEALER. Announced this week, the reputation monitoring service aims to help dealers and manufacturers actively monitor the top ten review sites in real time, including Google, DealerRater, Edmunds.com and Cars.com. The SOCIALDEALER tool […] [Read More]

DMEautomotive announced Wednesday that five of its sales and service marketing programs have been approved for General Motors CSSR “Plus Ups” Certification.  Effective immediately, officials highlighted that thousands of GM dealers are now eligible to receive iMR sales matching funds and/or parts funds for these important loyalty, service marketing and customer retention programs that can […] [Read More]

A new service for auto dealers just released by DealerSocket offers a clean sweep of sorts, when it comes to a dealer’s customer database. DealerSocket on Tuesday announced the launch of data validation product DataRefresh, a monthly service that performs NCOA, CASS and DNC flagging and appends physical and email addresses and phone numbers. “Quality […] [Read More]

Marketing company Albright Digital recently revealed a new version of its Review Management product suite, a program that aims to improve dealerships’ online reputations, as well as drive additional sales. The company noted the new version of the program includes full Google+ Local support, “so dealerships are able to track their reviews as well as […] [Read More]

Car dealers are doing business with increasingly educated buyers in today’s vehicle showrooms, due largely to technological tools that seem to make online shopping the new norm. And in one recent technology partnership designed to enhance the online buying experience for consumers, AOL and CarWoo this week announced their Best Offer deals, which connect buyers […] [Read More]

As car shoppers continue to increasingly turn to their phones to search for a new ride, AutoTrader.com revealed this week it has launched an enhanced mobile site. For the over 1 million consumers who visit the site each month from a mobile device, the company contends the new mobile offering offers “more advanced searching, sorting […] [Read More]