Seamless communication between dealership sales staff and car buyers is the goal of a new partnership between Digital Air Strike and iMagicLab. The two companies announced their collaboration this week, to offer dealerships which use the Response Logix and iMagicLab solutions a more robust level of integration. By enhancing the functionality of both products, dealers […] [Read More]

Autoshopper.com revealed Tuesday a new offering that aims to simplify the process of using co-op dollars for online advertising. The site’s new Co-op Department is able to “guide dealers through the painless process of using co-op dollar to help fund advertising on the site,” officials shared. Co-op is a joint effort between a car dealer […] [Read More]

FordDirect — a joint venture between the Blue Oval and its franchised dealers — announced today the launch of its new social media and reputation management service for Ford and Lincoln dealers. The service, powered by Digital Air Strike, is designed to provide dealers with the “proper guidance, tools and resources to enable them to […] [Read More]

To better connect the dealer service department with the customer is the goal behind two new tools launched by MPi. On Monday, MPi announced the launch of its EDGE WorldClass PORTAL, an online platform that expands on the company’s Know Your Vehicle Report to automatically generate personalized Web pages for customers. Featuring an interactive three-dimensional […] [Read More]

On the heels of June wrapping up with the new-vehicle SAAR rising over 14 million, AOL Autos and Toyota said Monday they are tapping into the sales surge with the launch of a new online search tool for shoppers. The two companies contend that the new tool helps “consumers find the perfect car for their […] [Read More]

Dealer review website Women-Drivers.com announced this week its launch of a mobile platform for the site that enables women to write real-time dealer reviews directly from the showroom or service lane via smartphone. And according to Women-Driver.com, four in 10 customers are projected to own smartphones by the end of 2012, meaning that dealers can […] [Read More]

When a dealership has a vehicle that just won’t turn and has to go to auction, E-Drive Autos believes its online wholesale marketplace that allows consumers to participate can give a store manager another disposal option. E-Drive Autos highlighted its new program E-DRIVE is geared to push vehicles in front of a broader network of […] [Read More]

Edmunds.com turned its advertising efforts to consumers’ living rooms on Monday, as the site debuted a new television comerical to launch its “first ever cross-platform” ad campaign.  Viewers in Pittsburgh, Portland, Ore.,  Providence, R.I.; and Raleigh, N.C.,  could turn in to see the 30-second spot, which is part of the company’s “Ask the Car People” […] [Read More]

As the world of digital marketing continues to grow, dealers are being presented with a multitude of additional options to advertise and get their store’s name out to consumers. And with this expansion, the world of advertising and marketing firms is changing, as well. In fact, AutoTrader.com’s Jeff Perkins says ad firms all over the […] [Read More]

TrueCar confirmed to Auto Remarketing late Thursday afternoon that it has changed the three-year exclusive partnership it signed with Yahoo Autos last year. In a TrueCar/Yahoo statement, officials said TrueCar adjusted the deal between the two companies, making it a “non-exclusive, performance-based auto listings and content relationship.” [Read More]