HookLogic, provider of e-commerce media solutions and services, has announced a new partnership with auto research company PureCars that officials say can help lead to more walk-in traffic and incremental sales for dealers. Under the partnership, PureCars will leverage HookLogic’s Lead-to-Show incentive solution for the more than 1,500 automotive dealerships they represent. [Read More]

Hyundai revealed that its dealers now have another incentive to offer potential used-car customers. Sirius XM Radio and Hyundai Motor America announced a partnership that gives participating dealers the chance to give customers a three-month SiriusXM subscription when they purchase a pre-owned vehicle — regardless of manufacturer — equipped with satellite radio. [Read More]

On tap for tomorrow, the American International Automobile Dealers Association will be addressing ways dealers can cut down on energy and maintenance costs of a rooftop during a free Webinar. The session will focus on what the AIADA contends is one of the most “expensive” energy costs of a dealership: lot lights. The 30-minute Webinar, […] [Read More]

Software technology provider WalkTheLot.com revealed this past weekend the launch of a mobile app that the company contends gives dealers and industry professionals a quick way to process and get information on a unit out to consumers. MobileLot is an Android application that can allow users to scan and decode VIN bar codes in order […] [Read More]

The National Independent Automobile Dealers Association launched a program Thursday to assist members in becoming more efficient and profitable when buying vehicles at auction through a partnership with Auction Genius.  The association indicated more than 300 dealers already have signed up for the service from Auction Genius. In addition to the 10-percent NIADA discount, Auction […] [Read More]

Carfax announced Thursday it has launched a new wave of television ads which focus on encouraging car shoppers and dealers to make “smarter buying and selling decisions” by utilizing its vehicle history reports. The new ads — part of the “Show Me the Carfax” campaign — star the well-known company mascot Car Fox. Created in […] [Read More]

Craigslist is a great place to post your ads as long as you follow the site’s rules and don’t get blacklisted. The site remains a top five most visited site for vehicle buyers, but how can you tell how well your ads are doing? There are some key questions you want answered to ensure that […] [Read More]

Digital marketing company IMN recently revealed it has launched a new social media management service designed to distribute custom dealer content across the Web. IMN Social Driver is a service that “extends IMN’s automotive industry intelligence and content publishing expertise beyond the digital newsletter to social networks," and is designed to  “enable dealers to take […] [Read More]

Along with revealing its 10 most comfortable new vehicles costing less than $30,000, Kelley Blue Book on Tuesday rolled out a new tool so consumers can track vehicle values like dealers can. KBB explained the new feature called Follow This Car can allow sellers to be among the first to know when the value of […] [Read More]

Based on feedback from owners, shoppers, car enthusiasts and experts, a new website is launching a comparison tool for used vehicles dating back to 2000. Total Car Score highlighted Tuesday that it provides a ranking for every car, truck, van and crossover within the model years from 2000 to 2014. Officials explained the “total car […] [Read More]