In an effort to increase the convenience of online car shopping, LemonFree.com recently announced the launch of its mobile site, describing the site as “another simple, fresh approach to car buying on the go.” The new mobile site is compatible with all mobile devices and platforms and provides all the features of the full site, […] [Read More]

Interestingly, J.D. Power and Associates and Compete recently discovered that social networking site Facebook refers nearly as many new-vehicle customers to automaker websites as do major independent automotive content providers such as Cars.com, AutoTrader.com and Edmunds.com. According to the two companies’ Website Performance Tools Report, 6 percent of new-vehicle buyers who visit an OEM site […] [Read More]

IronPlanet Motors released a new tool on Wednesday that can help auction buyers determine shipping estimates, enabling them to make more educated buying decisions when they’re bidding in the company’s online sales. [Read More]

Following the launch of the company’s iPhone app that has generated more than 1 million downloads since its debut in 2010, Cars.com  rolled out an app for the iPad on Wednesday. However, the app is not simply a reformatted iPhone app, the site contends. Just as shoppers tend to use iPhones for different purposes than […] [Read More]

Marketing provider eLEAD CRM recently entered into a partnership with Text2Drive for a product designed to allow dealers to engage customers through text messaging, the method they believe is the preferred form of communication for millions of consumers. Officials from eLEAD CRM reiterated Text2Drive is a solution that can allow consumers to search dealer inventories, […] [Read More]

Taking away potential sales leads from dealers, Kelley Blue Book recently spotted online scams using a fake KBB website. Officials believe the scams look to solicit funds from buyers via an escrow-based, guaranteed buyer-protection program, which Kelley Blue Book does not offer. KBB said it has received a small but increasing number of inquiries during […] [Read More]

Dealers who use the Dealer Specialties’ appraisal tool MarketControl Analytics can now access Galves Auto Price List through the program. By integrating the list into the company’s appraisal tool, users can now more easily access trade-in values. “We have recognized the strong allegiance that dealers particularly in the Northeastern U.S. have for the Galves Auto […] [Read More]

Shoppers have turned more and more to the Web in the car-buying process, and in light of this online push, Netsertive says it has the tools that can help dealers take advantage of this growing trend. The online ad technology company will be on hand at next month’s Digital Dealer Conference and Exposition to show […] [Read More]

IronPlanet Motors recently revealed its free mobile app, which allows buyers to use their iPhone and Android products to take care of their used-car and used-powersport purchasing needs. More specifically, the app can be used to search for vehicles and customize these searches by segment or auction date. Users can also access inspection reports, add […] [Read More]

Revealed last week, a group of Web-savvy companies announced an upcoming summit tour that will delve into the ways dealers can use Internet sales and marketing sources as a way to drive business to their stores. Liquid Motors, Carfax, eBay Motors and OPENLANE will be orchestrating The Effective Internet Marketing: Wholesale to Retail Summits, scheduled […] [Read More]