On Tuesday, Enterprise Holdings began rolling out a QR code campaign across its vehicle fleet to get customers thinking about their next vehicle purchase. The first vehicle brand to get the QR codes is Mazda, but the company confirmed that other automakers, including Toyota (for the Avalon) and Nissan (for the LEAF and NV), will […] [Read More]

After releasing the Foursquare Quick-Start Guide for auctions this past May and receiving considerable interest in the tutorial, AutoTec revealed this week a version for dealers, designed to take an in-depth look at how rooftops can use the social networking site to their advantage. "Based on the overwhelmingly positive feedback we got from auctions, we knew […] [Read More]

In an effort to better reach the growing Latino population, Yahoo and the Ram Truck brand have teamed up to launch "La Banda Ram," a dedicated Mexican regional music channel. The channel can be accessed through  Yahoo en Español’s omg site, and offers programming, music news and "lifestyle-relevant Ram Truck brand integration," officials explained. [Read More]

In yesterday’s car, a driver might have cassettes and CDs in cases littered throughout the vehicle, a state map folded eight times in the glove compartment and coupons to fast-food joints stashed away beneath the visor. Today, all these amenities — music, navigation and coupons — can be accessed with a digital swipe of the […] [Read More]

General Motors employees might be using Google more than they do already according to a reported technology development between the companies. The Wall Street Journal reported last week that Google has signed a deal to provide email and online-collaboration software to more than 100,000 employees at GM. The Journal’s findings are based on accounts from […] [Read More]

According to results of a test conducted with AutoTrader.com, dealers who use vAuto’s RealDeal generate additional online vehicle shopper interest and leads — as much as 24 percent more than dealerships not using the tool. Officials explained their test conducted in late spring of this year measured online shopper response to vehicle listings that include […] [Read More]

Not long after eclipsing the 1,000-member landmark on LinkedIn, Auto Remarketing passed another social media milestone, as it continues to increase its footprint in online digital networking. The Auto Remarketing group on LinkedIn now includes more than 1,500 members, including executives and leaders with auctions, dealerships and other important players in the remarketing world. “We’re […] [Read More]

DealerRater has rolled out a new service powered by CarWoo that can help connect in-market consumers with dealers. With DealerRater’s Private Buy, consumer members can tap into the CarWoo MarketPlace, an anonymous online vehicle marketplace. Explaining how MarketPlace works, officials noted that a host of dealers provide offers, and the customer selects the best offer. […] [Read More]

Thanks to a new website launched today, serious Ford fans and dealers can now deck out their living rooms, garages and more, sporting the brands logo and themed items, ranging from bar stools and toolboxes to magnets and wall clocks. [Read More]

DealerTrack’s Chrome Systems revealed today it has expanded its vehicle image gallery, giving dealers and automotive websites even more options to choose from when searching for images of the most popular and requested vehicle shots and angles. The company contends the newly expanded gallery offers a “ comprehensive and cost-effective library of vehicle photographs for […] [Read More]