In addition to launching a paid social media campaign to help spread word, AutoTrader.com announced today that it has added a vehicle search tool to its Facebook page that allows consumers to begin searching for the model they desire immediately. Consumers can also share this app with friends and family. [Read More]

Online advertising company MAX Systems announced Monday that more than 1,000 franchisees now use its product MAX Ad to help guide “smarter” Web advertising. Furthermore, MAX reached this milestone in less than a year (11months) after its initial launch. “As consumers increasingly turn to the Internet to research purchases, it is becoming more important than […] [Read More]

To capitalize on strengthening consumer smartphone use, Liquid Motors launched a QR code product for dealers Tuesday. The tool can allow dealers to place QR codes — short for quick-response codes — on window stickers and buyer guides. Liquid Motors believes shoppers want more information and QR codes on the window sticker or buyer guide […] [Read More]

Kelley Blue Book revealed Monday that its Kbb.com website has earned recognition in the Web Marketing Association’s annual awards program that spotlights top websites across 96 industries. Kbb.com earned a 2011 WebAward for Outstanding Website in the Automobile category. The site was redesigned in May, and it now includes Total Cost of Ownership data as […] [Read More]

Getting into the spirit of NFL season, which is in full-swing, Cars.com revealed late last week that not only will football fans see a company ad while watching Super Bowl XLVI, but the site also revealed its top tailgating picks. According to Cars.com, the best tailgating vehicles for the 2011–2012 football season range from the 2012 Ford […] [Read More]

Cobalt/ADP Digital Marketing — a unit of ADP dealer services — announced Thursday the release of its new Search Engine Optimization tool. PowerSEO is designed to help dealers get their name out and was guided by input from dealers who have been searching for an expanded SEO website solution, officials noted. [Read More]

Thanks to a deal with Sirius XM Radio announced Thursday, Nissan and Infiniti dealers now have another selling point at their disposal to move pre-owned units on their lots. The dealers can now offer a three-month subscription to Sirius XM to customers who buy any used vehicle (regardless of  manufacturer) that has factory-installed Sirius or XM […] [Read More]

It was revealed this week that the eMotion videos that Dealer Fusion provides to dealerships are now highlighting stores as being Carfax Advantage Dealers, which can give these stores a leg up in terms of fostering buyer confidence. In the eMotion and eMotion Express videos, the Carfax Advantage Dealers are identified either through a clip of […] [Read More]

Online solutions provider AutoONE Media has rolled out a social-media marketing tool — DealerPRO Social — that is designed to help dealers become more effective in their social-media efforts and reach more potential customers. “Dealers are wrestling with ways to utilize Facebook and Twitter while running their day to day business,” stated Juan Carroll, managing […] [Read More]

In what is surely to be welcome news for automakers and dealers, close to a third of consumers say they are interested in buying a new vehicle, which is almost a 10-percentage-point improvement from a year ago, according to a Chrome Systems survey. The survey — conducted by IBOPE Zogby International — indicates that 30 […] [Read More]