In an industry that has evolved right along with the Internet and new Web-based marketing opportunities, dealers now have a plethora of options to take into account when deciding how best to reach a potential or current customer. With tools such as Facebook, mobile apps, QR codes and more, dealers are starting to utilize digital […] [Read More]

A North Carolina franchised dealer executive and a store solution provider left last week’s DrivingSales Executive Summit in Las Vegas as award winners. Chosen as the winner of the 2011 DrivingSales Dealer ‘Best Idea’ Award, sponsored by ADP Cobalt was Mary Catherine Curry, marketing manager of Rice Toyota Scion in Greensboro, N.C. DrivingSales founder and […] [Read More]

An online British business that purchases vehicles directly from consumers has opened up shop in the U.S. The car-buying website — www.webuyanycar.com — has set up branch locations along the East Coast in recent months, including sites in Massachusetts, New Jersey, Pennsylvania, Washington, D.C., Maryland, Virginia and Georgia. Additionally, the company has a head office […] [Read More]

With an app already available for iPhone, AutoTrader.com released a free app last week to give Android users the same personalized mobile vehicle shopping experience. Using the Android app, AutoTrader.com highlighted that shoppers can find models and dealers near them, utilize location-based features and access everything they need to find the vehicle that their hearts […] [Read More]

Online car shopping site PSCars.com revealed earlier this week a new service it claims will make personalized car shopping easier. Utilizing the idea behind hiring an auto broker, the site now pairs users looking for a new car with PSCars.com specialists. With no fee attached, the company’s specialists will regularly email potential buyers offers on […] [Read More]

Taking the results of a recent survey of 6,000 active users of AutoIMS’ inventory management system into account, the company revealed Wednesday its plans to offer mobile applications on the Android platform, set to release mid-fall, as well as increased functionality for popular mobile Web browsers. The survey revealed that Android — which will be […] [Read More]

CarGurus has rolled out a new version of its DealFinder shopping tool that has been enhanced to include ratings of dealerships by users. As most likely know, DealFinder takes available car listings and ranks them based on which ones offer the best deals. Since user ratings of dealerships have been integrated into the search algorithm, […] [Read More]

In addition to launching a paid social media campaign to help spread word, AutoTrader.com announced today that it has added a vehicle search tool to its Facebook page that allows consumers to begin searching for the model they desire immediately. Consumers can also share this app with friends and family. [Read More]

Online advertising company MAX Systems announced Monday that more than 1,000 franchisees now use its product MAX Ad to help guide “smarter” Web advertising. Furthermore, MAX reached this milestone in less than a year (11months) after its initial launch. “As consumers increasingly turn to the Internet to research purchases, it is becoming more important than […] [Read More]

To capitalize on strengthening consumer smartphone use, Liquid Motors launched a QR code product for dealers Tuesday. The tool can allow dealers to place QR codes — short for quick-response codes — on window stickers and buyer guides. Liquid Motors believes shoppers want more information and QR codes on the window sticker or buyer guide […] [Read More]