In today’s digital business environment, automakers are turning more and more to alternative methods to showcase their products to consumers. Ford, for one, has jumped into a rather unique advertising platform with its marketing program revealed last week. The automaker is hoping to generate exposure for its Fiesta and Edge products by reaching out to […] [Read More]

Canadian Black Book has rolled out a new online product for dealers that is designed to help when it comes to online lead generation and used-vehicle sourcing. Lead Link can help dealers to: —Offer information to help attract more customers. —Connect with website customers. —Offer a third-party appraisal via Canadian Black Book.. —Trim time off the […] [Read More]

AutoPlus announced this week that it has rolled out an iPhone App that serves as an inventory and window sticker labeling product for the auto industry. The AutoPlus iPhone App allows users to collect vehicle details through its VIN bar code scanner and transfer this vehicle data to the computer of their choice. Here is […] [Read More]

In an attempt to harness the popularity of online consumer discount programs such as Groupon and LivingSocial, Edmunds.com recently rolled out its own initiative to send more potential buyers to dealers. The site is aiming to offer exclusive vehicle discounts that go beyond existing purchase incentives. Officials contend “Edmunds Exclusives” is the first program of […] [Read More]

Dealer.com recently celebrated the preliminary opening of its additional office space, unveiling 70,000 more square feet that was part of an expansion located adjacent to the company’s current headquarters in Burlington, Vt. The added 70,000 square feet brings Dealer.com’s total to 135,000. In celebration of the new building, Dealer.com invited local government officials, area business […] [Read More]

Preferred Warranties recently announced it has taken its service contracts online to help dealers more efficiently walk customers through their options in the F&I office when purchasing a used vehicle. Launched in early June, the company’s new online contract entry program eContract allows dealers to instantly compare and present Preferred Warranties service contracts to customers, […] [Read More]

With the title of world’s top-selling automaker likely slipping out of the grips of long-time king Toyota due to the production fallout from the Japanese earthquake, several automakers are licking their chops to replace Toyota atop the global rankings. One of those, Volkswagen — which has had its eye on the prize for quite some […] [Read More]

Automotive social media and brand reputation company GOSO announced Tuesday that it will be offering its products to all industries starting this week and will be expanding operations to a second office. The company that was founded in 2008 began piloting some of its Facebook applications last month, but surpassed its expectations by signing up thousands […] [Read More]

After close to a year of development, ActivEngage recently rolled out a new mobile application that allows dealers to use their mobile devices to tap into advanced chat capabilities. Essentially, dealers can use the mobile application to access chat functionality from virtually anywhere. “We spent a great deal of time on the development of the […] [Read More]

CarLocate.com, the online vehicle search offshoot of Reynolds and Reynolds, unveiled three site upgrades aimed to make shopping easier and more efficient for consumers. The three upgrades include: —Quick look vehicle views can enable shoppers to review additional details about a vehicle without navigating away from their current vehicle search results. —Automaker pages geared to […] [Read More]