Cars.com recently upgraded its mobile platform by integrating Carfax vehicle history reports into its mobile site, meaning history details can be delivered quickly to interested used-car shoppers on the go, potentially giving them more confidence to make a purchase. Here is how it is designed to work. When a shopper visits the Cars.com mobile site, the […] [Read More]

As the Web becomes more and more integral in the used-car marketplace, one particular site is offering sellers a free method to put their rides up for sale. GetCarValues.com is designed to connect sellers with pre-screened buyers to facilitate a cash sale “within hours.” Here is how it works. A seller can go to the […] [Read More]

DealerRater recently launched an enhanced feature of its certified dealer program that’s intended to enable store managers to better integrate and leverage online reviews on Facebook. Supplementing an already existing program feature that enables a dealer’s reviews to automatically feed to a custom tab on its Facebook fan page, DealerRater explained this new update can […] [Read More]

FordDirect, a joint venture between Ford and its franchise dealers, revealed Monday its choice for chief operating officer. Appointed to the position is Valerie Fuller, who previously served as executive vice president of operations and has been a member of the company’s management team for the past six years. "Valerie has been a key driver in […] [Read More]

According to a new study from Dataium, more consumers than ever before are turning to mobile devices while shopping for their next vehicle. The company found that the amount of auto buyers who accessed an automotive website via a mobile device this past July nearly doubled when compared to 2010, coming in at 8.74 percent. [Read More]

Cars.com recently launched a new solution — Dealer Reviews — aimed at giving dealers the opportunity to drive their online reputations in the same place consumers are shopping for their next vehicle. During the beta period, site officials indicated more than 67 percent of their dealer customers opted in, prompting Cars.com to insist these dealers […] [Read More]

Social media intelligence platform GOSO revealed late last week it will be delving even further into the world of cars with a new co-branded automotive agency/reseller program set to launch in September. The program is created to help agencies and resellers “more effectively manage their automotive dealers’ social media initiatives,” stressed the company. “The platform will […] [Read More]

Multimedia and video marketing technology company Liquidus announced Tuesday the launch of its new Socialink Facebook application that can help enable dealers to deliver engaging, customized video of every vehicle in inventory to an audience of potential buyers on Facebook. Socialink provides an interactive, multimedia marketing opportunity for dealerships looking to tap into a larger […] [Read More]

EasyCare has teamed up with used-car research provider PureCars for a partnership that allows dealers to offer more comprehensive vehicle details to interested shoppers when sending EasyCare CoVideo messages. Thanks to the alliance, when an EasyCare dealership sends a personalized video to a customer in response to a question, the CoVideo message will also include a PureCars […] [Read More]

Meant to engage customers in new and innovative ways, Fiat aimed to put even more electronic information at potential buyers’ fingertips with a new free Apple iPad application. The brand explained the “FIAT Source” touch-based application can digitally showcase the new 2012 Fiat 500 vehicle line. The app’s features include detailed 360-degree images, colorizer, videos […] [Read More]