As automakers continue to search for ways to reach customers in the digital age and entice these shoppers to action, it appears they are gaining much more traction through customers clicking on advertising apps when reading magazines on their mobile devices than through traditional magazines ads, says media research firm Affinity. The company’s American Magazine […] [Read More]

Dealer representatives, website executives and other technology experts are expected to turn out for the J.D. Power and Associates Automotive Internet Roundtable, an event that’s set for Oct. 12–13 at the Red Rock Resort and Spa in Las Vegas. J.D. Power, as well as officials from vehicle retailers, OEMs, agencies and automotive websites, are scheduled […] [Read More]

As dealers use the Web more for wholesale purchases, a new site is attempting to push the entire retail buying process online. Cars Out The Door rolled out a solution Tuesday intended to deliver free, unlimited Internet leads to dealerships. The goal of Cars Out The Door 1.0 is to move every aspect of selling […] [Read More]

A month after launching its new Craiglist tool to existing clients, AutoRevo highlighted how much the enhancement has boosted dealers’ inventory listings online. Among the performance improvements AutoRevo noted: —Only 9 percent of postings are getting “ghosted.” The company explained “ghosting” is the term applied when users make a post on Craigslist and the system […] [Read More]

Mojo Motors now includes more markets where participating used-vehicle dealers can join the website that aims to connect the stores with qualified local buyers who are ready to make a purchase. After rolling out earlier this year in Boston and Providence, R.I., Mojo Motors now covers the Massachusetts cities of Worcester and Springfield, two of […] [Read More]

Edmunds.com revealed Thursday that it has rolled out a new feature on the site than can help connect dealers with potential used-car buyers and generate more exposure for their used inventory. After what the company called a successful pilot, Edmunds added a used-car inventory search tool. While it helps shoppers find used cars in their […] [Read More]

After six years of profitable growth, HookLogic obtained its first institutional investment Thursday. The company revealed Bain Capital Ventures is pouring $9.5 million of financing into HookLogic. Executives indicated the funding will be used to further develop their unique software-as-a-service platform that has underpinned the company’s record growth in the first half of 2011. HookLogic […] [Read More]

NASA recently launched a new interactive online program designed to give race fans the chance to learn about the many contributions the agency has made to the racing industry. The “Rockets to Race Cars” site can allow users to navigate through the NASA garage and learn about heat-resistant paint, fire-resistant materials, the development of better […] [Read More]

BookItOut recently launched its new website — a platform aimed to offer dealers valuable tools to increase sales for a smaller investment than the competition. Site officials highlighted their application is completely device agnostic with no hardware or sync requirements, providing dealers access to their inventory and valuable market insight from any Web capable device. […] [Read More]

Car and Driver magazine has entered the social-media gaming foray by teaming up with Cie Games’ “Car Town” on Facebook. Under the partnership — which launches this week and runs into next year — the publication is being integrated into the game. As such, new-car releases and announcements will be displayed within the game, showing up as […] [Read More]