BOCA RATON, Fla. — Black Book's Online Division last week introduced an enhancement to its Activator Sales Conversion Tool that executives contend can boost leads by up to 30 percent. The company explained that the increased results stem from new technology that generates high-impact pop-ups. These additions can give Web site shoppers incentives to obtain a value for their trades […] [Read More]

DES MOINES, Iowa — Automotive Web technology provider Dealer Impact is the latest company attempting to harness the marketing capability of Facebook as a way to promote vehicle inventory. Late last week, Dealer Impact rolled out its Facebook Inventory App, a tool specifically designed to be integrated into the wildly popular social networking Web site. Company […] [Read More]

PALO ALTO, Calif. — Dealers now have another option when choosing a Web site to promote inventory listings. High Gear Media this week rolled out its plan for a searchable listings platform that's incorporated into its network of automotive content Web sites. High Gear Media officials contend this inventory listing marketplace can push out access to […] [Read More]

ATLANTA — Dealers selling vehicles on AutoTrader Classics can now reach a much wider audience thanks to a recent deal struck between the online marketplace and Source Interlink. Under the partnership between the two companies, all vehicles posted on the AutoTrader Classics site will be sent to all 22 of Source Interlink Media's auto enthusiast Web […] [Read More]

CINCINNATI — Dealer Specialties recently launched Mobile Marketing Solutions, a Web site and text messaging lead generator for dealers that can be integrated into an existing marketing strategy. Company officials explained that Mobile Marketing Solutions can deliver an informed and relevant lead resulting in a more profitable and faster sale. They noted that the solution includes […] [Read More]

CHICAGO — Mirroring trends from other industry outlets, officials from Cars.com spotted sharp declines in consumer interest sparking contact with dealers for several Toyota vehicles when analyzing February Web traffic. In fact according to the most recent Cars.com Consumer Search Index, six of the top 10 decreases were for Toyota models including RAV4, Corolla, Camry, Highlander, Prius and […] [Read More]

DETROIT — Starting on Friday, Chevrolet executives plan to launch three social-media applications at South by Southwest, a well-known interactive music and film conference and festival in Austin, Texas. They hope the strategy serves as a way to introduce more than 185,000 attendees to vehicles like the Camaro, Volt and Cruze. Brand executives also believe the […] [Read More]

WEST CHESTER, Pa. — HomeNet recently revealed a new enhancement to its Video Online Marketing suite. Dealers now can take their live video ads for their vehicle inventory and create hundreds of still images. Company officials contend that the depth of still images can be used throughout a dealer's Web site or online classifieds. When dealers […] [Read More]

PITTSBURGH — Dealers can learn what vehicles women might want as well as better ways to serve their female customer base thanks to a new partnership between MotorMouths.com and Women-Drivers.com. Women-Drivers.com explained that its Web site is a destination for consumer ratings where women can rate their dealership experience and find tips and insights. Site executives cited research that […] [Read More]

SANTA MONICA, Calif. — Edmunds.com on Monday launched a mobile version of its popular Web site, InsideLine.com. Site officials stressed the mobile version features much of the content that users can find on the full site. That list includes reviews, photos and videos of vehicles and comprehensive coverage of the Geneva Auto Show all optimized for […] [Read More]