ATLANTA -
OVE.com revealed Monday that it recently signed on its 100th independent auction partner, which was State Line Auto Auction in Waverly, N.Y.
Officials revealed that OVE.com is now the “online partner of choice” for about 80 percent of the National Auto Auction’s member auctions.
“Ove.com plays a critical role in our remarketing strategy,” explained Ben Lange, president of America’s Auto Auction. “Our partnership with OVE.com helps our dealer and commercial customers sell cars more quickly and we’ve been able to touch cars that normally would not come to auction, so we’re expanding virtually.
“Oftentimes, we’re able to leverage our new online relationships into lane business. And on the buy side, we start to see the OVE.com buyers show up on our AWG simulcast screens and sometimes in the lanes,” he added.
Meanwhile, Joe George, group vice president of Manheim online solutions, added, “Partnering with OVE.com is simply creating an extension of an independent auto auction’s business online. Auctions can expect increased sales and an uptick in activity for their sellers, which translate into an increase in their own profits and stronger customer relationships.
Along with adding to the number of independent auction partners, OVE.com also reported it has witnessed incremental growth in 2010 online sales. In October of this year, OVE.com surpassed last year’s total sales.
“We would like to thank the 100 independent auctions that have already signed up to partner with OVE.com,” George said. “Without their partnership, OVE.com would not be where it is today. The independent auctions not only play a pivotal role in the total number of vehicles sold on OVE.com, but also help further the entire industry by supporting and promoting the quality standards that the NAAA represents.”
When becoming a partner on OVE.com, Manheim said independent auctions can:
—Control the entire transaction from setting fees to arbitration.
—Easily list inventory, images and condition reports, especially if using the automated solution.
—Avoid listing or membership fees and never pay anything until a vehicle is sold.
—Expand their reach nationally and even internationally, especially since their inventory is exposed on Manheim’s PowerSearch.