This week, S&P Global Mobility launched its certified Polk data partner program, recognizing preferred marketing partners that successfully leverage Polk Automotive Solutions products across a high volume of advertising campaigns for large auto dealer groups.

According to a news release, the first three data marketers to be named into the partner program include CF Search Marketing, Drive Auto and Octane Marketing.

S&P Global Mobility highlighted these three agencies have demonstrated great proficiency in activating data-driven audience strategies leveraging the Polk Automotive Solutions product suite.

The combination of their experience with exclusive training, only available to partners, deepens this connection, resulting in a more robust partnership with S&P Global Mobility.

Executives added the partnership program further allows first access to new audience segments, product updates and marketing channels, which will enable implementation into client campaigns more confidently and more quickly.

“S&P Global Mobility is excited to announce the certified Polk data partner program and thrilled to have CF Search Marketing, Drive Auto and Octane Marketing join as our first certified partners,” said Scott Hedges, head of automotive retail for Polk Automotive Solutions by S&P Global Mobility.

“Our goal with this program is to help our partners improve campaign performance and increase sales for their clients as a result,” Hedges went on to say.