CARMEL, Ind. -

After a $40 million investment from parent company KAR Auction Services, ADESA is officially opening its Chicago auction.

The company called ADESA Chicago, which will hold its first sale today, its “most integrated, customer-centric and technologically advanced physical auction location to date.”

In a news release, ADESA chief executive officer and president Stéphane St-Hilaire said: “As one of the largest car markets in the United States, Chicago is a top priority in our strategic growth initiatives. There are nearly 1,100 car dealers within a 100-mile radius of our centrally located Hoffman Estates auction facility. Our goal is to provide our services to the majority — if not all — of those customers.”

Among the amenities at the new auction are mobile iOS applications that allow dealers to pay for cars, request post-sale inspections and get gate passes emailed to their phone.

Also available at ADESA Chicago is technology that can enable streamlined checkout through an iOS app. The app scans the driver’s license, gate pass and vehicle bar code for checkout. Additionally, employees are stationed at mobile printers so dealers can print bid badges from their phones prior to sale.

“More than 200,000 vehicles were sold at auction last year in Illinois. We are committed to expanding our market share and facilitating the exchange of many of these vehicles. We are filling an unmet need in the market with our end-to-end remarketing services and unmatched technology,” St-Hilaire added.

With the Insurance Auto Auctions and Automotive Finance Corp. locations also in the area, KAR Auction Services now has seven locations within 40 miles of Chicago.

The auction is now hiring for 100 jobs, as well.

The facility is 167,000 square feet and is on 65 acres.