CARMEL, Ind. –

ADESA announced this week that industry veteran Jeff Bescher has been named senior vice president of the company’s customer-relationship management process and inside sales division. 

The company indicated Bescher will report directly to Bob Rauschenberg, executive vice president of sales, marketing and special services.

In his new role, Bescher will oversee ADESA’s national sales support team, as well as the company’s customer service, support and training functions. 

Officials noted Ronna Webb, director of CRM and inside sales, will report directly to Bescher.

Bescher most recently lead ADESA’s commercial sales and operations.

A remarketing veteran, Bescher has held numerous management positions in the auto industry, including group vice president, remarketing and fleet services for Emkay. His other career stops include regional marketing manager for GE Capital Auto Leasing and regional sales manager for Manheim Automotive Financial Services.

“Jeff is a proven leader with established relationships among our customers, our auction operations and our management team,” Rauschenberg stressed. “I’m excited to have Jeff share his expertise with our inside sales division and direct our customer-relationship management efforts company-wide.”