Now members of the American International Automobile Dealers Association say they’re going to “Google” something, it could have a vastly different meaning.

On Wednesday, AIADA announced a new affinity partnership with Google.

The association highlighted that Google’s automotive team supports manufacturers and dealers by enabling them to reach the right audience with the right message in the right moments.

The team is responsible for bringing the best of Google’s consumer insights, both national and regional, to their clients to empower them to make more informed marketing and business decisions.

Google is the only company endorsed by AIADA in this unique online space.

“Today’s announcement marks the addition of Google’s innovations in web search and advertising that have made its website a top Internet property and its brand one of the most recognized in the world,” AIADA president Cody Lusk said.

“As our members move their marketing dollars from more traditional advertising venues to online, it is increasingly important that we have partnerships to help them navigate this crucial transition to the web,” Lusk continued.

Meanwhile, AIADA and Google are collaborating on a free webinar to help managers and their store teams in a session titled, “Modern Search for Automotive Dealerships.”

The free webinar will be presented by Kelly McNearney, senior automotive strategist at Google and Peter Leto, head of industry automotive retail sales at Google. McNearney and Leto plan to discuss:

1. The latest data on automotive shoppers

2. How to identify and communicate with customers in your market

There are two opportunities to watch the webinar on June 19 with a session set for 10 a.m. ET and another session scheduled for 4 p.m. ET. Store personnel can register for the free event by going to this website.

AIADA emphasized that it researches hundreds of companies serving the automobile industry and selects only those firms that provide the highest value and quality products, sales, and services to participate in the member benefits program as an affinity partner.

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