AIM Acquires Cartango
CHICAGO — Automotive Internet Media announced this week that it has purchased Cartango, a female-oriented automotive shopping site.
While terms of the deal were not disclosed, Tony French, president of AIM, did say, "We realized there is a huge female market that is going virtually untapped. There are many sites that cater to men but Cartango is the first female-centric Web site that is designed to provide women with a safe environment where they are in the driver's seat every step of the way."
AIM's goal is to build upon Cartango's brand and relationships to create a popular consumer site. Moreover, it is focused on allowing a select group of dealers and advertisers to market to this female audience.
In addition to a Car Soulmate Survey, the site provides more than 2 million new and pre-owned vehicles to search. It also offers a comprehensive set of research tools and ways to communicate with sellers.
"Many retailers should change their approach to the female market," French indicated. "Women do a lot of homework beforehand and aren't willing to be dazzled by the salesperson who doesn't provide practical or beneficial information.
"Cartango provides the female shopper the kind of information and shopping process they're looking for. If you're serious about reaching the female consumer, you have to appeal to her, speak to her intelligently and informatively," he concluded.
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