America’s Group, consisting of America’s Auto Auction and AXLE Funding, announced the promotions of three leaders to executive director positions.

Keith Fetz has been named executive director of digital strategy, Sawyer Walker is now executive director of national sales and Melissa Miller has been promoted to the role of executive director of marketing.

Fetz will oversee the company’s digital initiatives and help drive growth in that critical area.

“I am honored and excited about the opportunity to lead the America’s digital sales team,” he said. “This industry continues to rapidly evolve, and digital sales have become increasingly more vital to our overall growth strategy.

“It’s crucial to adapt and innovate, and we’re committed to providing our digital team with all the resources and tools available to help drive transformative growth for America’s Auto Auction.”

Walker will lead the company’s dealer sales efforts across the country.

“Our goal is to provide exceptional service to our customers,” he said, “and I look forward to working closely with them to understand their unique needs and help them achieve their business objectives.”

Miller is responsible for executing the company’s marketing strategy, including branding, digital marketing and lead generation.

“My team will focus on delivering a clear and consistent message to our customers, highlighting the value and benefits of working with America’s Auto Auction,” she said.