CARMEL, Ind. –

Generation Y, also referred to as millennials, are becoming more influential in the automotive space as their purchasing power increases and they become more of an integral demographic in the car-buying population.

And, clearly, their shopping and buying habits will shape the future of the retail auto business.

With that in mind, a recent post to ADESA’s Overdrive blog — titled “Marketing to Millennials: What Do They Want in a Car Dealership?” and written by ADESA director of communications Darci Valentine — recaps three solid points of advice for dealers on how to reach this crowd.

Read the full post here to learn what this generation wants in a dealership.