COSTA MESA, Calif. -

A semiannual study conducted on how much car shoppers enjoy their online experiences while visiting luxury and mass-market brand websites recently found that Land Rover websites are favored the most among luxury brand shoppers and that Ram is the highest-ranked mass-market brand.

Findings from the newly released J.D. Power Manufacturer Website Evaluation Study Cross-Device for summer 2018 are based on insights gathered from car shoppers using desktops, mobile sites and tablets to browse OEM-hosted websites.

On a 1,000-point scale, the overall brand satisfaction rate averages 830 for the luxury segment and 821 for the mass market segment, according to J.D. Power data.

Land Rover, the highest-ranked luxury brand, averages a score of 853, while Ram, the highest-ranked mass-market brand, carries an average of 840.

Below, is a list of this year’s top 10 luxury and mass-market manufacture website rankings:

Mass-market brands

1.  Ram

2.  GMC

3.  Dodge

4.  Fiat

5.  Ford

6.  Chevrolet

7.  Jeep

8.  Mazda

9.  Chrysler

10. MINI

 

840                  

836

835

835

834

830

829

827

824

819

Luxury brands

Land Rover

Cadillac

Audi

Infiniti

Alfa Romeo

Lincoln

BMW

Genesis

Porsche

Jaguar

 

853

846

842

839

838

837

835

833

832

831

According to J.D. Power, its 2018 Manufacturer Website Evaluation Study Cross-Device— Summer study is based on May responses from 13,406 new-vehicle shoppers who said that they will be in the market for a new vehicle within the next 24 months.