Edmunds asks the (up to) $50,000 question: Would you sell your car to go to the Super Bowl?
Screenshot courtesy of Edmunds.
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For many football fans, the Super Bowl is the ultimate destination. Watching their favorite NFL team play for the Lombardi Trophy on America’s biggest sports stage would be the experience of a lifetime.
So, what is that ticket worth? And what would you do to get it? Would you sell your car?
Edmunds editors Mitch Paul and Steven Ewing wondered the same thing and had the automative shopping and data platform’s analysts crunch the numbers to determine what it would take in terms of trade-in value to get into Levi’s Stadium in Santa Clara, Calif., for kickoff on Feb. 8.
“Would you sell your (Kia) Soul to go to the Super Bowl?” they asked in their post on the Edmunds website.
You might have to, they found, with the average cost of a pair of tickets to the championship matchup between the Seattle Seahawks and New England Patriots surpassing $18,000 on ticket resale platform TickPick immediately after the conference championship games.
In fact, it will take $12,500 to $15,000 just to get two of the “cheap seats” in the upper level, which Edmunds said is what you can expect from trading in a 2018 Toyota RAV4 ($12,609), a 2020 Toyota Camry ($13,091) or a 2019 BMW 5 Series ($15,138).
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If you’re a bit more ambitious — and have a bit more upscale vehicle — better seats will run anywhere from $18,000 to $25,000. Which means you’d need to part with that 2022 Subaru Crosstrek (17,499), 2019 Ram 1500 ($20,139), or 2023 Tesla Model Y ($25,292) to afford them
And for the top-of-the-line luxury seats at midfield on the club level, listed on TickPick for $30,000 to $50,000, “a Seahawks or Patriots fan would have to sell an arm, a leg and their unborn child, or just one of these bad boys: 2023 Mercedes-Benz GLC-Class ($30,739), 2022 Lexus GX 460 ($39,821) or a 2025 Ford Bronco ($50,346),” Paul and Ewing said.
As it turns out, they said, referring to the two teams that lost in their bid to get to the Super Bowl, there will be “no Rams or Broncos in the Super Bowl, but trading one in could completely cover two tickets to the big game.”
