New-car incentives re-emerge to combat affordability crisis; analysts cautiously watching impact to used cars

Incentives on new vehicles: remember those?

They’re back in a big way.

After hitting a trough of 2.9% of Equipped Retail Typical new-car prices in 2022, according to Black Book, new-vehicle incentives have climbed the past two years.

That was especially evident towards the end of 2024 ...