PODCAST: ASOTU’s journey from lockdown livestream to automotive media & events group
Action from the 2024 ASOTU Con event just outside of Baltimore. Photo by Joe Overby.
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It all started with a livestream during COVID lockdowns.
It’s now a major auto industry media and events company, with podcasts, communities, events and more.
Ahead of their annual ASOTU Con event last month, Automotive State of the Union leaders Paul Daly, Kyle Mountsier and Michael Cirillo joined Cherokee Media Group’s Joe Overby for a conversation about the origin story behind the company and the process of launching a new media brand and carving their own niche in the car business.
Listen to the conversation in the window below.
