PODCAST: Automotive Super Bowl ads set a different tone this year
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CARY, N.C. –
Lauren Donalson of PureCars joined the Auto Remarketing Podcast in late January ahead of Super Bowl Sunday to discuss how advertising was set to look different for automotive.
In addition to setting a different tone, look for a used-car player to make its grand entrance on the ad stage.
Note that the episode was recorded Jan. 29, so some automaker info has been updated.
Donalson's insights were also included as part of a larger trend on automotive advertising in the Super Bowl, which can be found here.
To listen to the entire conversation, click on the link available below, or visit the Auto Remarketing Podcast page.
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