PODCAST: Autotrader & KBB leader Jessica Stafford
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LAS VEGAS –
To begin our series of podcasts recorded at NADA Show 2020, we sit down with Jessica Stafford, senior vice president and general manager of Autotrader and Kelley Blue Book.
Jessica explains the upgrades to the Autotrader platform, how the two brands aim to make car-buying easier and the evolution in appetite for digital retail.
Plus, a peek into the marketing campaigns of Autotrader and KBB, which includes some work with Jimmy Kimmel.
To listen to this episode, click on the link available below or visit the Auto Remarketing Podcast page.
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And stay tuned for more podcasts from NADA Show 2020.
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