Doug Campbell, then the senior vice president and head of fleet services for the Americas at Avis Budget Group, got a call at 4:30 a.m. one autumn day in 2021.

It was Avis president and CEO Joe Ferraro on the line.

“Hertz just did a deal on a hundred thousand Teslas. You missed the boat, and it might cost you your job. What did you not see?” Campbell recalled being asked.

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