Asbury to deploy Tekion cloud tool
Asbury Automotive Group made a technological pivot this week, selecting Tekion as its newest partner to help deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud (ARC).
Tekion highlighted Asbury will use the cloud-native platform that includes retail, service, parts, accounting, customer relationship management and analytics.
The tool is geared to help elevate and materially improve an auto retailer’s end-to-end operations.
The company explained ARC is designed to modernize the end-to-end automotive retail journey, improve consumer and employee experiences, and bring efficiencies to retailers by connecting consumers, dealers and OEMs.
“It is our mission to become the most guest-centric automotive retailer. To meet the ever-changing needs of our guests, we needed to be able to evolve and adapt,” Asbury president and CEO David Hult said in a news release.
“We chose to partner with a technology provider that puts the guest experience first while leveraging superior platform architecture that will help enable Asbury to deliver even more innovative solutions to customers, partners, and team members,” Hult continued.
According to that news release, Asbury plans to pilot Tekion’s ARC later this year.
“We’re super proud to partner with Asbury to help them deliver next-generation customer and team member experiences while maintaining operational excellence,” Tekion founder and CEO Jay Vijayan said.
“Asbury’s mission aligns very well with Tekion’s, and together, we will redefine how best-in-class automotive retailers operate and significantly elevate consumer experience when buying or servicing a vehicle,” Vijayan went on to say.