SEATTLE -

Auction Edge has rebranded the auction management system it acquired from Auto Auction Solutions in the fourth quarter of 2015. The new name of Automated Auto Auction System will be EDGE AuctionOS.

Since buying what’s now known as EDGE AuctionOS, Auction Edge has brought in six additional auctions that are now EDGE Pipeline, EDGE Simulcast and EDGE Lookout customers, as well. There are now 86 auctions using those products, the company said.

“EDGE AuctionOS has been well received in the market and provides a wonderful option for auction owners looking for an alternative operating system for their auctions,” Auction Edge president Scott Finkle said .

The company emphasized in its news release that the goal is not to replace the EDGE ASI auction management system. Rather, the company plans to “enhance EDGE AuctionOS so it can handle the requirements of a diverse set of customers,” it said.

Auction Edge executive vice president Dan Diedrich said: “There are many auctions that are committed to the IBM Power System (formally known as AS/400) platform and for those auctions, Auction Edge is committed to the continued development of the EDGE ASI product. EDGE AuctionOS is an alternative for those auctions looking for a PC-based platform.”

EDGE ASI is used by 103 auctions. The company said a grand total of 189 auctions in the U.S. and Canada use auction management services from Auction Edge.