IRVINE, Calif. –

On Tuesday, Kelley Blue Book formed relationship with Auction Genius, a Web-based software provider for dealers buying vehicles at auction. 

Officials indicated the Kelley Blue Book Auction Value is now integrated into the Auction Genius product to help dealers make the best purchase possible.    

With a combined screen view, dealers who use the Auction Genius product can evaluate more vehicles in less time and participate in more auctions. The product incorporates both local auction and vehicle specific information in one place to help dealers make smarter buying assessments. 

KBB contends access to the vehicle information and the Kelley Blue Book Auction Value as vehicles enter the lane will help used-car managers and buyers eliminate the time invested in research beforehand and support their decisions at auction.

Auction Genius thinks it can reduce prep time because it can bring together Kelley Blue Book Values and other important research information in one location, allowing dealers to expand their reach and improve purchase effectiveness.

“Kelley Blue Book values are developed using hundreds of data sources, millions of vehicle data points and are specific for 51 distinct regions,” stated Juan Flores, KBB’s director of vehicle valuation.

“Having the vehicle valuations readily available during a live auction not only empowers the dealer to make the best purchase decisions for his or her lot, but also offers relevant and timely information about what should be paid for a particular model,” Flores added.

For more information about Auction Genius, visit www.auctiongenius.net.