AUBURN, Ind. -

For the first time, two upcoming Auctions America sales will be seen live by television viewers, and will be broadcast live to digital platforms.

Collector car auction house Auctions America this week announced exclusive live TV coverage of its upcoming California and Auburn fall auctions on NBC Sports Network, and live streaming coverage via NBC Sports Live Extra.

The programming will track gavel-to-gavel auction action and showcase the stories behind featured automobiles and those who collect them, company officials said.

NBC Sports Live Extra will live stream coverage of Auctions America for the first time to the digital platforms of participating cable, satellite and telco services via TV Everywhere, which is available on an authenticated basis to subscribers of participating MVPDs.

“We are thrilled to be working with the team at NBC Sports Network to make the Auctions America experience available to more than 80 million homes across the U.S. later this summer,” said Donnie Gould, president of Auctions America.

“The addition of live TV and streaming will help those unable to join us in person to experience all the excitement in real-time, as well as help us showcase not only the quality of our offerings and their fascinating histories, but also the expertise and professionalism of our team,” Gould said.  

Jeff Macaluso, senior director of programming for NBC Sports Network, added, “Auctions America is a great addition to our programming. We look forward to presenting 15 hours of exclusive live event coverage of Auctions America on NBC Sports Network and NBC Sports Live Extra for the first time ever in the coming months.”

The exclusive programming will include six hours of live coverage from Auctions America’s debut California sale on Aug. 2-3, plus more than nine hours of coverage from the company’s flagship Auburn fall sale.

Auctions America said headlining the California sale will be a rare, fully restored 1964 Shelby 289 Cobra CSX2561, which leads a roster of more than 400 collector cars expected at the sale.

Following the California auction will be Auctions America’s Auburn event, Aug. 29 to Sept. 1, which the company said is the longest running collector car auction in history, and this year will feature approximately 1,300 cars.


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