HERNDON, Va. -

Audi of America has a new president to fill the shoes of Johan de Nysschen, who recently moved on to serve as the global head of the Infiniti brand.  

Tapped for the position was Scott Keogh in a move that was effective immediately. Before moving on to Infiniti, de Nysschen had led the organization the past seven-and-a-half years.

Meanwhile, Keogh has served as the chief marketing officer at Audi of America for the past six years, where he “led all product planning for the U.S. market in addition to award-winning marketing and advertising campaigns that helped Audi of America achieve record levels of consumer awareness and consideration,” the company shared.

Commenting on Keogh’s promotion, as well as the company’s growth in the U.S, Rupert Stadler, Audi AG chairman and chief executive officer, noted, "We see exceptional growth opportunity in the U.S. market as we continue moving toward our goal of positioning Audi as the leading luxury automotive brand in the world by 2020.

“Gains in the U.S. are truly a strategic pillar for the brand and we are confident that the leadership provided by Scott Keogh will continue the momentum at Audi of America,” he added.

Highlighting Keogh’s accomplishments with the OEM in greater detail, the company noted that the exec “helped steer the introduction of Audi TDI clean diesel technology to the U.S. market by positioning it as a social cause rather than a mere engine variant.”

Furthermore, he also developed the strategy to re-introduce RS performance models, including the new RS 5 coupe coming to dealerships this year, to the American premium sports car segment.

“Keogh also advocated for the return this year of the iconic Audi allroad, as part of a strategy that has resulted in 14 new Audi model launches for American consumers since 2006,” officials added.

And Keogh also helped the brand get its name out in the entertainment industry.

Keogh played a role in the Truth in 24 documentaries about Audi at the 24 Hours of Le Mans endurance race; Super Bowl advertising,  social media and integration of Audi into blockbuster Hollywood productions, such as the "Iron Man" movie series, the company noted.

Growth in U.S.

And as Keogh comes into his new position, he will lead an OEM branch that has established sales records over the past 17 consecutive months, “culminating in an all-time annual record of 117,561 premium performance models sold nationwide in 2011,” the company shared.

In 2012,  Audi sold 101,629 vehicles in the U.S.

"Audi has demonstrated remarkable progress in recent years," Keogh highlight.

"There is much work to be done in a highly competitive segment of the auto business. But the sights are set and the team is in place to meet our goals,” he concluded.