Audi Boasts of Annual CPO & New Sales Records with One Month to Go

With one month remaining in 2011, Audi says sales on both the new-car and certified pre-owned fronts are already ahead of annual records. On top of revealing it has its posted its highest-ever U.S. annual sales rate for the first 10 months of this year, Audi also enjoyed significant growth in its certified division, beating another yearly company record.
Recording a 32 percent year-over-year climb, CPO sales totaled 33,102 vehicles through the end of Thanksgiving weekend. This trumps the previous annual record of 32,108 vehicles sold in 2008.
And in other good news for the foreign nameplate, its efforts to ramp up new-car sales in the U.S. seems to be succeeding, as well.
With just over a month remaining in the year, Audi of America achieved another new annual sales record, thanks in part to holiday shoppers heading out to the lots, it noted.
With 102,055 sales of premium cars and SUVs already reported this year, the Audi brand topped the previous sales record of 101,629 set at the end of last year.
The company also shared that this new record marks the second time the Audi brand has topped the 100,000 mark since it established its U.S. business more than 41 years ago.
After revealing its new CPO and new-car sales records, the automaker noted it also expects to register its 11th record month of 2011 when full November sales totals are reported later this week.
Commenting on the news, Johan de Nysschen, president of Audi of America, said, "The Audi momentum story began a few years ago with the restructuring of our U.S. business model and the steady arrival of exciting new models that have captured the imagination of the American premium car customer.
"Through precarious economic conditions, we have held fast to this plan along with our dealers who have devoted record levels of investments in their franchises,” he concluded.