Auto dealer panelists say tailored marketing messages make for superior customer experience

The key to a good customer experience is customization, said panelists at the “Top CX strategies to set dealers up for success in 2024” panel during Used Car Week, which was held earlier this month in Scottsdale, Ariz.

Creating a good customer experience starts with your choice of digital marketing vendors, said panelist Samantha Splane, marketing and customer experience director at Sterling Auto Group.

Sterling Auto Group in Louisiana has 15 locations including seven used-only stores.

In a vendor, Splane looks for ...